ImPRessions - Crenshaw Communications

DECEMBER 4, 2018

But it turned out that a small group of designers were creating veiled racist apparel and selling it through the service. See this earlier post for more on how to nail a dream PR job. I once worked on a well-known e-commerce platform that allowed you to design and sell personalized merchandise. The post Want To Work In Tech PR?

B2B 159

B2B Apparel Product Launch Agency 159

ImPRessions - Crenshaw Communications

MAY 29, 2018

We once had a client who set out to market a high-priced item of luxury women’s apparel under a brand that was contrived and downmarket in its style and tone. How to face the music. For some advice on how to tell a client they are wrong , see this earlier post.

Apparel 160

Apparel Construction Agency Interviews 160

PR 20/20

JUNE 4, 2020

So, for example, the homepage for a company that sells outdoor apparel might feature different CTAs and copy for women versus men. Here’s how to get started. Context is the somewhat nebulous idea that we, as marketers, should anticipate the circumstances that form a person’s setting, motivation, or mood when they engage with our brand.

How To 40

How To Marketing Apparel Web 40

Cision

MAY 19, 2015

Columbia Sportswear, for example, offers “ What Knot To Do In The Great Outdoors ,” a knot typing app that appeals to wearers of its outdoor apparel. How to Succeed With Mobile Apps: Serve your audience. How to Succeed With Native Advertising: Consumers have a generally positive attitude when it comes to native ads , but don’t push it.

Content Marketing 120

Content Marketing Marketing Apparel Mobile 120

Cision

AUGUST 2, 2016

So how can your brand keep up? In this interview, Angie discusses how to stay relevant with consumers, create an impactful message and build better relationships with the media. Whether it’s high fashion, outdoor apparel, or active wear, et cetera, there are a variety of approaches to PR and you want to find the right fit.

Fashion 120

Fashion Apparel Pitching Consumer 120

Shift Communications

JANUARY 22, 2018

Failure of experience , not knowing how to overcome challenges based on past experience. To demonstrate how to evaluate crises, print out the chart above and check off boxes for any given crisis to see what’s gone wrong. How to Fix a PR Crisis. Failure of knowledge , the lack of information to perform work.

Crisis Communications 98

Crisis Communications Crisis Reputation Communications 98

David PR Group

OCTOBER 12, 2016

On July 4, 2014, American Apparel posted an image on its Tumblr account that someone thought was fireworks but was in reality a stylized image of the space shuttle Challenger explosion from 1986. More information and a sample social media policy are available in my book How to Protect (Or Destroy) Your Reputation Online. –John.

Policies 40

Policies Social Media Handbook Guidelines 40

Sword and the Script

NOVEMBER 11, 2017

The assumption is that sales and marketing have agreed on a definition of a lead, how to prioritize and route leads, and there’s a plan for nurturing those that are interested but non-committal. They tell a narrative in which shoes and apparel just happen to have a supporting role. 1) Marketing assumption: more leads are better.

Study 64

Study Marketing B2B Apparel 64

PR Fuel

DECEMBER 25, 2020

This is where you tell the press whether you’re a “clothing apparel company,” “kitchen appliances manufacturer,” or “organization committed to green business solutions.” And while you’re here, check out our tips for how to write a great press release.

Writing 64

Writing Company How To Apparel 64

ImPRessions - Crenshaw Communications

APRIL 18, 2018

But, some corporations fall victim to short-term thinking, or they don’t know how to engage in a more challenging social environment. It makes sense that an outdoor apparel retailer like Patagonia would take a public stand against the opening of national park lands for commercial use.

Corporate 213

Corporate Ethics Apparel Journalism 213