Media Mix Modeling – A Fresh Approach
Onclusive
MARCH 23, 2020
They used this type of analysis for their launch of Jell-O products decades ago. They began by choosing three or four television networks and magazines to promote the new products. For example, they could choose to advertise Jell-O products in 10 cities over 5 weeks and see if sales increased. Interested in implementing MMM?
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