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Don't Be Naïve About Native Advertising

Mindful Marketing

Native advertising is the term used to describe “paid advertising where the ad matches the form, feel and function of the content of the media on which it appears.” Today's native advertising is much more stealthy. time spent on the site, page views) for purpose of appeal to advertisers. billion. .”

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Behind the Headlines With Lynda Fernandez

Cision

I quickly transitioned into PR and ended up working in public information for the Florida Department of Agriculture for five years. As consumers are bombarded with information on endless media channels, achieving results becomes increasingly difficult. What are some of the biggest PR challenges brands face today?

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Behind the Headlines With Lauren Kaufman

Cision

After majoring in literature & rhetoric, minoring in marketing and holding internships in TV, advertising, PR and movie publicity, I found that PR married my core interests. It’s a regular challenge to educate clients that we know our market best and how travelers here research and consume their news.

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Best PR Uses For Video Content

ImPRessions - Crenshaw Communications

As much as video content has grown in advertising, marketing, and PR , data shows that it continues to expand. Video enhances SEO, has the best ROI, keeps consumers engaged longer, and is more shareable than many other content forms. WebpageFX predicts that by next year, 90% of online content will be video. 7 best PR uses for video.

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How to Contact Reporters For Your Digital PR Campaigns

Buzzstream

I’m searching for any profiles that include farming, agriculture, or agriculture and “reporter.” Finding websites and publications and then identifying journalists can be time-consuming. But what if you run into those sites that don’t advertise their reporters’ contact info? Let’s try to focus on reporters.