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Behind the Headlines With Lynda Fernandez

Cision

Lynda Fernandez, senior vice president of public relations & international at the Miami Association of Realtors, says if you do not establish strong relationships in the PR industry, you will miss out on opportunities to expand your brand’s reach. Also some personal circumstances put me in a position where I needed a full-time job.

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Behind the Headlines With Lauren Kaufman

Cision

After majoring in literature & rhetoric, minoring in marketing and holding internships in TV, advertising, PR and movie publicity, I found that PR married my core interests. It’s a regular challenge to educate clients that we know our market best and how travelers here research and consume their news. Rapid Fire Round.

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Best PR Uses For Video Content

ImPRessions - Crenshaw Communications

As much as video content has grown in advertising, marketing, and PR , data shows that it continues to expand. Video enhances SEO, has the best ROI, keeps consumers engaged longer, and is more shareable than many other content forms. Internal communications teams use video to convey a corporate culture. A public-facing CEO.

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