Wed.May 15, 2024

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Why the ‘Stealing Thunder Theory’ of Crisis Comms Requires Focus and Intent


For more articles on crisis management, please check out the May 2024 issue of Strategies & Tactics. The “Stealing Thunder Theory” of crisis communications has been a critical tool for PR counselors for decades. And as businesses and organizations seek to achieve greater transparency and to mitigate the impact of a crisis on overall trust and reputation, it’s proven successful.

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UK Media Database Comparison – Pricing & Features [2024 Update]


A comparison of the most popular UK media databases, including the biggest providers like Gorkana, as well as more affordable options for freelancers & PR teams with smaller budgets. The post UK Media Database Comparison – Pricing & Features [2024 Update] appeared first on Prowly Blog.


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5 tips for staying on top of your online reputation and protecting your brand

Agility PR Solutions

Managing your online reputation? Start by monitoring your digital footprint across social media and review sites, using tools like Google Alerts to stay updated. Engage with feedback quickly, setting up alerts for new reviews and crafting thoughtful responses to both praise and criticism. Encourage happy customers to leave positive reviews, enhancing your brand’s credibility.

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PART 5: The VALUE of Reputation. Staff Retention.

Reputation Us

The Value of Reputation…A Five Part Series from ReputationUs. Your company’s reputation is not merely a reflection of your public image, but a tangible asset with measurable impact on the most essential aspects of your operations. This five-part series delves into the key areas where the concrete value of managing your reputation has clear business and financial benefits.

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The Importance of Personalizing Your Press Release for Journalists

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

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Lead generation best practices: 10 ways to maximize your marketing ROI

Agility PR Solutions

Are you tired of having non-qualified leads? Do you wish you could somehow have a magic guide or recipe for lead generation? Well, look no further. In this article, we’ll give you a few insights on how you can turn your website’s visitors into customers. Your website is a revenue-generating machine that should be primed […] The post Lead generation best practices: 10 ways to maximize your marketing ROI appeared first on Agility PR Solutions.

Marketing 101

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Is DIY digital PR ever a good idea? Answer: almost never—and here’s why

Agility PR Solutions

It’s necessary to have a PR strategy for any business. And given the modern digital age, it only makes sense to have a comprehensive digital PR strategy to promote your business. Without one, your brand identity may become incoherent and your reputation could spiral out of your control. Of course, building a digital PR strategy […] The post Is DIY digital PR ever a good idea?

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Traditional Link Building Approaches that Work in 2024 with Aaron Anderson


We talk a lot about link building strategies on our blog. With the Helpful Content algorithm update , AI Overviews, and all of the other changes in the industry, I wanted to reach out to Aaron Anderson , who owns and operates a link building agency, , that is deep in the trenches building links every day. I had the chance to join Aaron’s podcast as a guest a few years back, and what struck me was his unique approach to link building.

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Business planning in focus: After the pandemic’s blindside and AI’s reinvention, businesses are finally re-embracing long-term agile strategizing

Agility PR Solutions

Business planning kind of went out the window when the pandemic hit, and even as late as 2022, companies were stuck in short-term mode as the arduous recovery plodded along. Finally in 2023, enterprises took steps to move beyond rapid-response global crisis mode—systematically pursuing modernization initiatives such as upgrading business systems, processes and platforms.

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Journalist Spotlight | Interview with Daniel Browning, Editor of Indigenous Radio & Presenter of The Art Show at the ABC

Medianet Australia

Daniel Browning is a writer, journalist, radio broadcaster, documentary maker and sound artist. He is also the author of the collection, Close to the Subject, which won the 2024 Victorian Premier’s Literary Award for Indigenous Writing. The collection, an eclectic mix of literary genres and mediums, is a testament to Browning’s long and accomplished career in the arts.

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Do's and Don'ts: How to Pitch Your Press Release to Journalists

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

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Communications Needed to Navigate the Real Estate Commission Crisis

David PR Group

Within the residential real estate industry, a pivotal shift is underway, one that could redefine the landscape of buying and selling homes in the United States. The National Association of Realtors (NAR), an entity that represents a vast number of residential real estate agents, has been conspicuously silent on a significant issue that has been brewing for years: a seismic change in the traditional commission structure that has governed real estate transactions for decades.