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Future of PR: 2020 edition

Stephen Waddington

These devices have provided the means for consumers to connect to the internet wherever and whenever. It’s indicative of the fact that outside of customer service, social media engagement has largely become a paid activity. A PwC study published in 2017 estimated innovation in AI could fuel GDP growth of ten percent by 2030.

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2024’s Top 5 PR Trends: What to Watch

Newsfile

Backlinko projects that the podcast industry will climb 27% to $30.03bn in 2024 and is expected to reach $131.13bn by 2030. Also, Microsoft’s human-centered approach to business maintains that, Consumers will buy from brands when they stand for something larger than just their product, which aligns with the consumer’s personal values.

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Trend porn

Stephen Waddington

Many are creative and highly original (Facebook, PwC, Trendwatching and We Are Social are standout), but most are marketing guff. I’ve skimmed them all so that your don’t have to, but decide for yourself. I’ve skimmed them all so that your don’t have to, but decide for yourself.

Trends 155
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Your audience with the public

Stephen Waddington

This is when telecom operators such as BT started to offer broadband to consumer users, and wireless networks appeared in public spaces. This is happening in almost every business and consumer category. Promotional social channels very quickly become hijacked by customers wanting to call out customer service woe.

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Public relations in 2018

Stephen Waddington

By 2030 everyone on the planet will be connected. Action: Read widely and consume a variety of media. Bots have been developed to help with customer service, support and sales. We also need greater education so that consumers are alert to the problem. There are currently 4.3 billion people of the world’s 7.6

Publicity 164