article thumbnail

Un-Earthing The Real Story

PR in High Definition

An ESG programme ultimately serves as a framework for measuring the sustainability and ethical impact of a company’s operations. Greenwashing Companies are increasingly being called out for greenwashing when their ESG comms lacks substance or is seemingly a PR stunt. According to the report, to keep within the 1.5°C

article thumbnail

CBI sets out urgent requirement for internal and external communication on AI

Stephen Waddington

Ethics, employee engagement and wider stakeholder management are the three pillars of the CBI’s report AI: Ethics into practice. UK businesses have an opportunity to lead by example and take an ethical approach to the adoption of artificial intelligence (AI) according to the CBI. It is set to transform how we live and work.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

August tech news round up

PR in High Definition

Earlier in August, POTUS essentially banned TikTok from America unless it’s sold to an American company by September. Twitter is also in the running, although this has only just materialised– and as for the ethics of forcing a company to sell itself to continue to do business in a country; well, we’ll leave that to you to think about.

Ethics 71
article thumbnail

Prioritizing Mental Health: Eight Research-Backed Perspectives for a Happier, Healthier Organization

Stern + Associates

Despite long-standing evidence that a committed workforce is fundamental to success, firms continue to attach too little importance to their workers’ wellbeing, says Stanford University Professor Jeffrey Pfeffer , author of “ Dying for a Paycheck: How Modern Management Harms Employee Health and Company Performance?and

article thumbnail

Future of PR: 2020 edition

Stephen Waddington

Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice 6. Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice The great hope of the web was that it would democratise the publication and sharing of information. Representing the public that we serve 4.

article thumbnail

2024’s Top 5 PR Trends: What to Watch

Newsfile

McKinsey & Company, 2023 By all accounts, PR pros are increasingly using generative AI in their roles and this is expected to steadily increase over the next year. But early in 2024, the company will introduce Gemini Ultra in a new experience called Bard Advanced. Foster a company culture that prioritizes customer satisfaction.

Trends 105
article thumbnail

Women in Tech: Closing the Gap, One Byte at a Time

Stern + Associates

Howard co-founded a trailblazing ed-tech company , served as chair of the computing department at the Georgia Institute of Technology and previously led a team of engineers and scientists working on the next generation of NASA’s Mars rovers at the agency’s storied Jet Propulsion Laboratory.