PR in High Definition

MARCH 24, 2021

Volvo announced plans to sell only electric cars by 2030 , while Volkswagen says it will sell 1m electric or hybrid cars this year, a huge target that further shows the acceleration of sustainability initiatives among brands. Want to hear more tech news from us?

Trends 96

Trends Retail Automotive Google 96

Stephen Waddington

JUNE 21, 2018

Today half of the world’s population have access to the internet, with the remainder predicted to come online by 2030. The ability of these technology companies to collect data and connect citizens with brands and organisations, at a moment in time, is potent. Technology is a possible solution. It almost seems unfair.

Social Media 73

Social Media Print Study Advertising 73

Stephen Waddington

DECEMBER 30, 2019

If you work in issues and crisis it can be especially acute. However, it is also an area in which brands wanted more education indicating that they have invested in tools that they aren’t using. Brands can suffer the effect of negative influencers just as much as from positive ones. PR can be a stressful occupation.

Government 103

Government Education Print Ethics 103

Newsfile

JANUARY 30, 2024

Examples of AI Prompts for PR Research Rank the top five best practices for crisis communication in the context of a healthcare industry scandal? List and rank the top five most effective PR strategies for the technology industry, focusing on new product launches. Crisis Management Effectiveness : Impact of PR efforts in crises.

Trends 105

Trends YouTube Video Social Media 105

Stephen Waddington

JANUARY 4, 2021

Artificial intelligence, climate crisis, media chaos, COVID-19 impact and the reorganisation of organisations themselves, are among key trends identified by think tanks, analysts, consultants, agencies, brands, and other self-interested organisations. Here are the headlines and links to 15 trend reports for 2021.

Trends 155

Trends Technology Television Banking 155

Stephen Waddington

NOVEMBER 19, 2017

By 2030 everyone on the planet will be connected. The skills, technology and workflow used in media and public relations are converging. Fake news primarily on social media, means that traditional media brands have reversed declines and are enjoying a resurgence. What is your brand’s purpose and role in society?

Publicity 164

Publicity Ethics Data Community 164