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Future of PR: 2020 edition

Stephen Waddington

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. It uses proxies as a measurement of success rather than key performance indicators that are aligned to the organisations that it serves. PR is a social science.

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2024’s Top 5 PR Trends: What to Watch

Newsfile

Brands can enhance their social media presence by creating engaging content, actively interacting with their audience, leveraging SEO, utilizing analytics for strategy refinement and staying updated with new platforms and trends. Share of Voice : Compares your brand’s mentions against competitors.

Trends 105
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Trend porn

Stephen Waddington

Artificial intelligence, climate crisis, media chaos, COVID-19 impact and the reorganisation of organisations themselves, are among key trends identified by think tanks, analysts, consultants, agencies, brands, and other self-interested organisations. Thanks to Daniel Eckler for scouring the internet and collating reports.

Trends 155
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Here are some of the top journalists covering sustainability in 2023

NewsWhip

Through her work, she communicates stories highlighting a greener future and pragmatic measures to tackle the challenges posed by climate change. Right now, in 2023, he works at CNN Business as a consumer reporter. To read more about how brands are approaching sustainability in 2023, check out our report here.

Energy 78
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Your audience with the public

Stephen Waddington

This is when telecom operators such as BT started to offer broadband to consumer users, and wireless networks appeared in public spaces. The shifting media landscape has provided an opportunity for brands, like individuals, to create their own media. This is happening in almost every business and consumer category.

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Public relations in 2018

Stephen Waddington

12 months is an arbitrary period to measure change in a sector that is rapidly innovating in some areas such as artificial intelligence and digital media; but woefully slow in others such as diversity and ethics. By 2030 everyone on the planet will be connected. Action: Read widely and consume a variety of media.

Publicity 164