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Brand Strategy Best Practices For Cannabis Businesses

The Hoyt Organization

The cannabis industry is expected to attain an annual growth rate of 14.06% between 2024 and 2028. This means the market volume will reach $102.90bn by 2028! Conduct a market analysis of your target audience to gain key insights into consumer habits and interests.

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Consumer Evolution Due to Pandemics

5W PR

The pandemic caused by the novel coronavirus COVID-19 will end eventually and when it does, some consumer habits will likely change. What’s known is that the longer the crisis, the bigger the imprint on the consumer. Consumers have also been watching brands that were popular with them before-COVID-19. Others may not.

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Top Cybersecurity Trends For PR In 2020

ImPRessions - Crenshaw Communications

A varied threat landscape has driven extensive cybersec media coverage. However, as IoT capabilities and connectivity have evolved, so have the vulnerabilities that put consumers at risk. Pros should have commentary in place for proactive/reactive outreach opportunities speaking on the larger impact of these events on consumer trust.

Trends 156
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Top Cybersecurity Trends For PR In 2020

ImPRessions - Crenshaw Communications

A varied threat landscape has driven extensive cybersec media coverage. However, as IoT capabilities and connectivity have evolved, so have the vulnerabilities that put consumers at risk. Pros should have commentary in place for proactive/reactive outreach opportunities speaking on the larger impact of these events on consumer trust.

Trends 156
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Forecast 2026: 3 Takeaways for the Next 3 Years of the PR Profession

PRSay

Excluding staffing costs, the top-three results were social media tools, media databases and media placements. Also scoring well as budgetary allocations were content creation, media monitoring and paid media. Spending on media monitoring, content creation and media databases is expected to decrease.

Survey 86
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2024’s Top 5 PR Trends: What to Watch

Newsfile

Writing copy for social media is the most popular use for AI, according to 64% of PR pros. Social Media Engagement Since the ultimate goal of PR is to manage and enhance public perception and reputation, having a strong social media presence is key. Focus on Video Content : Video is the most popular and effective media format.

Trends 105
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Inside the Influencer’s Perspective — What Marketers Can Learn From The 2022 HAVEN Influencer Conference

MaccaPR

However, it’s anticipated that the global market for influencer marketing will reach $84 billion by 2028. Marketers understand that consumer use of social media serves as a glimpse into one’s personal ‘highlight reel’ —capturing only the most perfect moments, projects, and achievements like weddings, recipes, and vacations.