The Hoyt Organization

JANUARY 25, 2024

The cannabis industry is expected to attain an annual growth rate of 14.06% between 2024 and 2028. This means the market volume will reach $102.90bn by 2028! With such rapid market growth comes increased competition, making it crucial for cannabis businesses to have an effective brand strategy.

Strategy 98

Strategy Branding Brand SEO 98

5W PR

APRIL 23, 2020

The pandemic caused by the novel coronavirus COVID-19 will end eventually and when it does, some consumer habits will likely change. What’s known is that the longer the crisis, the bigger the imprint on the consumer. Trust in brands has always been important and will be even more critical in the future. Others may not.

Consumer 97

Consumer Survey Retail Software 97

PRSay

APRIL 5, 2023

My sense is that the PR profession, which needs to uphold high standards for brands’ communications tactics, will take a cautious approach to AI. Cannabidiol (CBD) as an emerging market According to 84% of the respondents, communicators said they were “likely” or “very likely” to work with cannabidiol (CBD) brands in the next three years.

Survey 87

Survey Measurement Employee Retail 87

Mindful Marketing

SEPTEMBER 8, 2018

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence Nike just aired a new commercial that has quickly become entangled in controversy. Surprisingly, the source of conflict is the ad’s narrator, who people seem either to admire or revile, which makes marketing analysts ask, “What did Nike just do?

Sports 50

Sports Ethics Public Affairs Analysis 50

Newsfile

JANUARY 30, 2024

AI Integration in Daily Tasks According to the latest annual McKinsey Global Survey on the State of AI , the most commonly reported uses of generative AI tools are in marketing and sales, product and service development and service operations. Share of Voice : Compares your brand’s mentions against competitors. and Salesforce.

Trends 105

Trends YouTube Video Social Media 105

MaccaPR

OCTOBER 10, 2022

As I touched down in Atlanta recently, I was excited to join over 500+ influencers and notable brands such as Ryobi , Home Depot , and BEHR at the annual HAVEN influencer conference. It’s no secret that influencer marketing is booming, according to Influencer Marketing Hub , influencer marketing was a $13 billion industry in 2021.

Conference 62

Conference Marketing Instagram YouTube 62

Landis PR

DECEMBER 4, 2023

Photo courtesy of Pixabay Over the past year, artificial intelligence (AI) has taken the world of marketing by storm as it has emerged as a powerful, rapidly evolving tool for automating content creation and other marketing-related tasks. In fact, the global market for AI in marketing is likely to reach $107.5

Marketing 59

Marketing Content Marketing Storytelling B2B 59