How To Connect Your Content Strategy to the Buyer's Journey
PR 20/20
JANUARY 17, 2023
The funnel model also excludes the impact of evolving technologies as it relates to the buyer journey. From CMS Wire : "Instead of pushing them through a cascading sequence that metaphorically resembles movement through a funnel, Forrester said, businesses must now figure out how to entice them down the road.". billion by 2027.
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