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How To Connect Your Content Strategy to the Buyer's Journey

PR 20/20

Talk about the art and science of content marketing colliding. New technologies are allowing marketers to operate like scientists. HubSpot smart content lets businesses personalize their website, emails, CTAs, and more based on users' properties, site interactions, or channel engagement. billion by 2027.

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How to add inspiration and future trends to your 2018 comms plan

PR in High Definition

So, what are the crazy trends predicted to become lifestyle norms by 2027? So, here are four more seemingly-ludicrous trends that will be quite normal activity by 2027, and how these trends can these be woven into your 2018 campaign. Last week I organised a Silent Disco at home – 75 headsets, 3 tracks, £200. 3D printed cupcake anyone?

Trends 59
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Championing Inbound Marketing: 4 Lessons from Organizational Change Agents

PR 20/20

In fact, research from Innosight estimates that 75% of today’s corporations on the S&P 500 index will be replaced by 2027. Which forces marketers to answer a vital question. Should you continue traditional marketing efforts to face inevitable irrelevancy? You must constantly fight complacency to change the status quo.