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How To Connect Your Content Strategy to the Buyer's Journey

PR 20/20

And, thanks to digital, the modern consumer is in complete control of the buyer journey. It's a new age for marketing. The traditional funnel needs to account for the digital, tech-savvy consumer; hence, its evolution. These touch points (web pages) should provide the most substantial content pieces. billion by 2027.

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How to add inspiration and future trends to your 2018 comms plan

PR in High Definition

So, what are the crazy trends predicted to become lifestyle norms by 2027? So, here are four more seemingly-ludicrous trends that will be quite normal activity by 2027, and how these trends can these be woven into your 2018 campaign. Soon, marketers will have to design their campaigns around algorithms as well as humans.

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Championing Inbound Marketing: 4 Lessons from Organizational Change Agents

PR 20/20

In fact, research from Innosight estimates that 75% of today’s corporations on the S&P 500 index will be replaced by 2027. Which forces marketers to answer a vital question. Should you continue traditional marketing efforts to face inevitable irrelevancy? Consistent, Quality Content Is the Backbone of Inbound Marketing.