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How To Connect Your Content Strategy to the Buyer's Journey

PR 20/20

Find out what they do and don't like on your site and how they interact with current content offerings. These might include: Top visited blog posts or site pages. Most downloaded content pieces. Most shared posts / content pieces. Provide varying content formats corresponding with buying stage (i.e.,

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How to add inspiration and future trends to your 2018 comms plan

PR in High Definition

So, what are the crazy trends predicted to become lifestyle norms by 2027? So, here are four more seemingly-ludicrous trends that will be quite normal activity by 2027, and how these trends can these be woven into your 2018 campaign. Uber came under fire after an employee blog went viral, detailing a culture of sexism.

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Championing Inbound Marketing: 4 Lessons from Organizational Change Agents

PR 20/20

In fact, research from Innosight estimates that 75% of today’s corporations on the S&P 500 index will be replaced by 2027. Which forces marketers to answer a vital question. Should you continue traditional marketing efforts to face inevitable irrelevancy? But, consistently creating quality content month after month is hard.