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7 tips for developing influencer marketing campaigns for fashion brands

Agility PR Solutions

According to estimates, fashion influencer marketing could grow at a 36 percent CAGR between 2020 and 2027. Although fashion brands have been using influencer marketing for years, the strategies for marketing are changing.

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How To Connect Your Content Strategy to the Buyer's Journey

PR 20/20

Is your content strategy moving in this direction? Content strategy is not one-size-fits-all, so begin by taking inventory of your business, buyer personas, and sales cycle before mapping content ideas. Next, evaluate which personas tend to spend more or demonstrate stronger loyalty to your brand. billion by 2027.

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Ecommerce for Social Media 2024: Ultimate Guide

Burrelles Fresh Ideas

Once upon a time, businesses hopped on social channels to amp up their brand presence and chat with customers. By 2027, that number’s set to skyrocket to nearly six billion! So, it’s a no-brainer for e-commerce (aka ecommerce) brands to team up with social media to make those sales happen. In 2023, more than 4.89

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A PR Agency’s take on Trade Show Trends

Konnect Agency

Returning from one of the biggest trade shows in the country, Natural Products Expo West in Anaheim California, we are providing a PR agency’s take on the tactics we saw brands deploy to ensure the greatest impact of the show and emerging CPG trends we saw on display. That’s happening weeks if not months before the show.

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The Multi-Industry Benefits of a PR Firm

Victorious PR

More and more organizations are turning to top PR agencies to help them craft their narratives, build their brand, and be seen in a world where everyone is fighting for visibility. alone, revenue from the e-commerce industry was estimated to be around $905 billion, with expectations that it will exceed $1 trillion by 2027. In the U.S.

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The Multi-Industry Benefits of a PR Firm

Victorious PR

More and more organizations are turning to top PR agencies to help them craft their narratives, build their brand, and be seen in a world where everyone is fighting for visibility. alone, revenue from the e-commerce industry was estimated to be around $905 billion, with expectations that it will exceed $1 trillion by 2027. In the U.S.

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MNCs Must Find Their Place in the Asian Tech Revolution

The Hoffman Agency

By 2027, IDC expects 60% of market leaders to have implemented programs to systemize it. Asia’s technology growth story is not just about Asian brands, though. At the same time, Western brands must be conscious not to cede opportunities to local players by treating the region as homogenous.