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Forecast 2026: 3 Takeaways for the Next 3 Years of the PR Profession

PRSay

What will the PR profession look like between now and the year 2026? Here’s the breakdown: 54% of respondents work at PR agencies, 24% work for corporate PR departments and 22% work as independent PR practitioners. Projecting to 2026, the numbers were virtually identical, suggesting long-term confidence.

Survey 87
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5 Powerful Sustainability Press Release Examples, Featuring Barbie

Newsfile

trillion in 2026. View complete media release example Research shows that 35% of an employee’s emotional investment in their work and 20% of their desire to stay within their existing company depends on how included they feel in their workplace. In addition to this, the SEC is pushing for more ESG reporting. Feature Image by Freepik

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Transparency and Trust: The Role of ESG Reporting

Presspage

How to integrate ESG metrics into corporate communication and investor relations Now that we’ve outlined the impact that ESG reporting can have on building positive relationships with your investors, it’s worth diving into how this process can be implemented. The US is not far behind, with mandatory green disclosures by 2026.

Report 109
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B2B and B2C communications: 6 trends for 2024 from PR experts in the agency world

The Hoffman Agency

They are more than a valuable asset, they are the hallmark of an exemplary corporate culture. These include the Supply Chain Act, which is already in force, and the Digital Product Passport, which will become mandatory in 2026. I think a lot could happen here, especially in B2B technology media.

B2C 73
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Media relations is getting harder…much harder (but here’s a few tips for how you can get more stories placed)

Communications Conversations

This just in: media relations is getting tougher. Consider the following: Demand for media attention is high: Most top-tier writers now receive 100, 250 or 500 pitches a week for 5 story spots. Media is outnumbered: PR Pros now outnumber journalists by a factor of 6 to 1. Media relations, as a practice, isn’t going away.

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Your profession needs you

Stephen Waddington

The pursuit of a purpose beyond making money has almost become a religion in modern corporate communications. Public relations practice is developing through four stages of media: the media itself, influencers, owned media, and community. I credit Simon Sinek and his Start With Why franchise.