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Forecast 2026: 3 Takeaways for the Next 3 Years of the PR Profession

PRSay

What will the PR profession look like between now and the year 2026? Here’s the breakdown: 54% of respondents work at PR agencies, 24% work for corporate PR departments and 22% work as independent PR practitioners. Projecting to 2026, the numbers were virtually identical, suggesting long-term confidence.

Survey 86
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B2B and B2C communications: 6 trends for 2024 from PR experts in the agency world

The Hoffman Agency

Copyright : [link] , Christopher Burns (@christopher__burns) As the landscape continues to evolve and new trends and technologies redefine industry standards, we invite you to join us as we explore the frontiers of the marketing and communications world in 2024. Read on to find out what the experts have to say. Home sweet home?

B2C 73
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Cannes Lions 2023: AdTech Dominates At The World’s Biggest Creative Meet

ImPRessions - Crenshaw Communications

Yet as a PR agency with deep roots in adtech, we’ve been tracking Cannes Lions for years. The creator economy, valued at over $104 billion by some estimates, is projected to reach $200 billion by 2026. It’s not surprising that marketers and brands are eager to connect with celebrity creators and those who are rising stars.

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Effective PR Tips for Cannabis Brands

5W PR

By 2026, the global cannabis market is expected to reach over $90 billion, according to reports. Given the size and continued growth, plenty of businesses have started popping up in the market, making it a lot more difficult for brands to establish themselves and stand out from the crowd.

Brand 88
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#FuturePRoof podcast: strawberry picking

Stephen Waddington

In an upbeat article PRWeek reported that agencies increased their haul at the Cannes PR Lions following changes to the awards process and a revised definition of public relations, although ad agencies still dominate. Mary Meeker spotlights insight for marketing or public relations. Image recognition: Aipoly.

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Media relations is getting harder…much harder (but here’s a few tips for how you can get more stories placed)

Communications Conversations

What’s more, employment prospects for PRs will expand even more to 282,600 by 2026 (up 9 percent from 2016) according to projections from the Labor Department. Treat subject lines like you’re a copywriter at a big ad agency and you have to write a killer headline for a new ad. This ratio has doubled in the last 10 years.