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Cannes Lions 2023: AdTech Dominates At The World’s Biggest Creative Meet

ImPRessions - Crenshaw Communications

Yet as a PR agency with deep roots in adtech, we’ve been tracking Cannes Lions for years. The creator economy, valued at over $104 billion by some estimates, is projected to reach $200 billion by 2026. It’s not surprising that marketers and brands are eager to connect with celebrity creators and those who are rising stars.

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#FuturePRoof podcast: strawberry picking

Stephen Waddington

In an upbeat article PRWeek reported that agencies increased their haul at the Cannes PR Lions following changes to the awards process and a revised definition of public relations, although ad agencies still dominate. Mary Meeker spotlights insight for marketing or public relations. Image recognition: Aipoly.