Sword and the Script

MARCH 26, 2024

Thought leadership benefits B2B marketing in so many ways – awareness, consideration and even customer retention – but it can have adverse effects when it’s under-resourced and turns out to be light on substance The social media platform LinkedIn and the PR firm Edelman routinely team up to conduct surveys.

Leadership 135

Leadership B2B Study Survey 135

Sword and the Script

JUNE 11, 2024

Communication is a function of leadership. Staffbase offers toolset for planning, measuring internal comms Staffbase, a German company that develops internal communications rolled out a new product it calls “ Mission Control.” Prowly rolled out an assistant based on generative AI for writing press releases.

Internal 89

Internal International B2B System 89

PRSay

DECEMBER 20, 2023

PRSA is now accepting entries for the 2024 Anvil Awards. no measurable objectives or budget figures). Objectives should be SMART (specific, measurable, attainable, relevant and time-bound). Find details here. Likewise, when I’m judging award entries, I’m more prone to deduct points for incomplete submissions (e.g.,

Publicity 177

Publicity Case Study Ethics Study 177

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024.

Writing 198

Writing Communications Marketing B2B 198

Sword and the Script

FEBRUARY 20, 2024

What: PR pitching amidst the continuing media layoffs When: February 22, 2024, at 12:00 p.m. The company’s measures are based on the pitches sent through their systems. Read more: The Propel Media Barometer – Q1 2024 by Propel (click image for higher resolution) 2. So, says Propel, which provides PR software.

Report 106

Report Publicity Marketing Pitching 106

Burrelles Fresh Ideas

NOVEMBER 7, 2023

They paused the program for 2023 but plan to resume in the new year (2024). Download our free Path to PR Agency Leadership tip sheet. How to get agency-ready During the pandemic, the PR Council launched an agency-ready certificate program. Find out how Burrelles empowers agencies with media outreach, monitoring and analysis services.

Agency 89

Agency Energy Crisis Management Industry 89

Sword and the Script

DECEMBER 22, 2020

Effect of thought leadership on reputation and sales. According to a study by Edelman, “48% of decision-makers spend an hour or more reading thought leadership content each week. In addition, “89% of decision-makers say thought leadership “can be effective in enhancing their perceptions of an organization.” SimilarWeb) (48%).

Survey 178

Survey Marketing B2B Study 178