How to Create Compelling Thought Leadership Content — and How Your PR Staff Can Help

Glean.info Blog

Thought leadership is a widespread and often very effective PR strategy. When done well, thought leadership content establishes corporate executives as experts in their industries and as sources of worthy ideas. 14 Steps to Stellar Thought Leadership Content. Write well.

How to measure the impact of communications during COVID-19

PR Daily

A good measurement strategy is based upon expected outcomes. You outline what effect you hope to have before executing a plan, and then establish systems to measure key performance indicators. This dilemma is the focus of PR Daily’s Media Relations & Measurement Virtual Conference May 14–15. Measurement and PESO. The post How to measure the impact of communications during COVID-19 appeared first on PR Daily.

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How to Craft a Killer Bio That Will Support Your Thought Leadership Strategy

B2B PR Sense

How does your professional bio back up your thought leadership strategy? What is Thought Leadership, and Where Does My BIo Fit In? If your goal is thought leadership, your professional bio can go a long way in helping you to achieve it. What is thought leadership? How can a professional bio help put you on the thought leadership path? What Is Thought Leadership, and How to Attain It. A Professional Bio Worthy of Your Thought Leadership Strategy.

Writing Hacks to 10X Your PR Success

Social PR Chat

Imagine how much more productive and rewarding your writing time could be if, when you made time to write and sat down and opened that laptop, you could get right to it? In a recent Office Hours Live Chat, I got to pick the brain of a business writer and writing coach Miranda Miller. She’s been writing for brands and other organizations for over 15 years and now teaches other writers tricks and tips to dramatically improve the quality and value of their writing.

Survey: Measurement, storytelling cited as top weaknesses

PR Daily

A wide range of communicators—from public relations pros to human resources specialists—perceive measurement as their major Achilles’ heel. A Ragan survey of 576 communication professionals reveals that most place measurement at or near the top of their weaknesses. A majority of internal communicators, PR professionals, social media specialists and human resources communicators placed “Measuring the impact of your role” at the top. Measuring the impact of your role: 50%.

Monday Roundup: Building Thought Leadership

Waxing UnLyrical

Building thought leadership is one of the primary reasons companies engage in PR, so that’s our editorial theme this month (in case you hadn’t noticed). Btw, that photo was taken at a thought leadership panel discussion I participated in a few months ago, co-hosted by WWPR , ColorComm , and Johns Hopkins , all organizations I’m involved with in some capacity or other. So, how do you start building thought leadership in your organization?

WhatsApp limits forwarding to slow misinformation, SeaWorld CEO resigns, and measuring PR in a crisis

PR Daily

CRISIS LEADERSHIP BOARD. Join Ragan’s Crisis Leadership Board to network and brainstorm with peers, get the latest intelligence and research and start to strategize for the future of your organization. “We have a long tenured and experienced leadership team that is focused on managing this business through this difficult time, resuming operations and welcoming our valued ambassadors and guests back as soon as possible.” MEASURED THOUGHTS.

Monday Roundup: Measuring Storytelling

Waxing UnLyrical

But how many of us are effectively measuring it? Here are some tips on getting started measuring your storytelling efforts. 5 “W”s to Consider Before Starting PR Measurement. The other half involves measuring to prove ROI,” says Gina Joseph before she reveals the big “W”s. Smarter Ways to Measure Authoritative Content. How To Measure The Effectiveness Of Stories. 3 Ways to Measure the Results of a Business Storytelling Project.

BuzzFeed to acquire HuffPost, YouTube launches audio ads, and Nintendo issues marketing rules for ‘Animal Crossing’

PR Daily

MEASURED THOUGHTS. CRISIS LEADERSHIP NETWORK. Join Ragan’s Crisis Leadership Network to network and brainstorm with peers, get the latest intelligence and research and start to strategize for the future of your organization.

Let’s Measure in units of trust

Mark My Words

Money, hard times and political wrangling are good news for the media (traditional and social) For several years vast teams have been writing algorithms and toxic headlines to ensure that everyone is as outraged as possible and as often as possible whilst mindsets, whatever they might be at any time, are reinforced. Leadership must be forward thinking and pragmatic and ensure communication is simple and empathetic.

KFC suspends ‘finger lickin’ good’ during COVID-19, McDonald’s introduces Spicy Chicken McNuggets, and personalized email pitches net 83% positive replies

PR Daily

MEASURED THOUGHTS. CRISIS LEADERSHIP BOARD. Join Ragan’s Crisis Leadership Board to network and brainstorm with peers, get the latest intelligence and research, and start to strategize for the future of your organization.

How To Write A Rock-Solid PR Plan

ImPRessions - Crenshaw Communications

Write a rock-solid PR plan. The objectives should be clear as well as measurable. The themes will guide pitch angles, content development, and thought leadership strategy. While a startup may elect to limit its scope to core media outreach activities, most comprehensive programs will use all the best implements in the PR tool box to support thought leadership, analyst relations, research, and other tactics.

Chatbooks and Sam’s Club offer virtual Santa visits, HomeGoods to launch e-commerce site, and Google relaunches Pay app

PR Daily

MEASURED THOUGHTS. 1 spot for companies with the best leadership teams. CRISIS LEADERSHIP NETWORK. Join Ragan’s Crisis Leadership Network to network and brainstorm with peers, get the latest intelligence and research and start to strategize for the future of your organization.

The four Ps of public relations leadership

PR Conversations

The chair of the Global Alliance introduces the Madrid Momentum ( Learning to Lead ) and details four Ps that constitute the cornerstones of PR leadership. For me a highlight was the work done before and during the forum on leadership and this, in turn, led to the Madrid Momentum discussed in Learning to Lead , which will seek to capture the richness of the leadership roles that public relations professionals fulfil around the world.

Communicators Feel Pressed to Measure the Impact of Their Work, Survey Finds

PRSay

In a Muck Rack survey of 800 communicators, ranging from boutique agency coordinators to chief communications officers at global brands, 72 percent said that the top challenge they face is “measuring business impact,” with the second most prominent challenge (at 65 percent) overcoming the “lack of quantifiable measurement.” ” However, this survey revealed a difference of opinion on what qualifies as “measurable results.”

Smarter Ways to Measure Authoritative Content

Waxing UnLyrical

If you’ve bought into that, then how do you find smarter ways to measure authoritative content? So when the nature of authoritative content is changing so dramatically, how you measure the success of your content has to change as well. And that reach is having as big an impact, if not bigger , in terms of visibility, thought leadership, positioning, and business opportunities. So how do you now measure the validity of this content?

Can corporate communications stay in the spotlight post-COVID?

PR Daily

By nearly every measure, 2020 has been a terrible year for agencies and marketers. COVID-19 Crisis Communications Executive Communication Leadership Communications Marketing PR Industry Storytelling Writing & Editing

4 tips for writing compelling press releases

PR Daily

Some companies still use them to measure the value of the PR program: how many go out, how many outlets pick them up and how many impressions they get. If the answer is yes, the challenge for communications executives is how to write compelling messages that succinctly tell a brand’s story. If it’s a bit humdrum or not applicable to a large number of people, write a guest post or social media update instead.

3 Ways to Measure Employee Communication

Waxing UnLyrical

There’s a magazine and intranet to write for, multiple special projects, and internal social media. That, my friends, is why employee communication measurement is in the state it is in. I know the rationale: Not a numbers person, got into this field to write, my boss doesn’t care about measurement, leadership understands our value, etc. Measurement is absolutely essential. Measure what you are covering internally. Measure your intranet metrics.

Why and how companies are turning to brand journalism

PR Daily

We wanted to do this through thought leadership with the business community, the chamber [of commerce], and nationally, as a forward leader in thinking about water in the West.”. Sky writing. Learn to think and write like a journalist.

How PR Pros Can Build Epic Personal Branding For Corporate Leadership

Rock the Status Quo

Consider ways to expand editorial placements with personal branding campaigns for c-suite leadership and your subject matter experts ! It’s easily overlooked – especially for companies that don’t focus on brand journalism or content marketing as a critical part of their online strategy – yet topic experts and leadership within a company are wonderful source of coverage opportunities. How can you measure success of the long-form posts?

Spotify tests ‘Stories’ feature, Salesforce mulls Slack acquisition, and ‘pandemic’ is Merriam-Webster’s word of the year

PR Daily

MEASURED THOUGHTS. CRISIS LEADERSHIP NETWORK. Join Ragan’s Crisis Leadership Network to network and brainstorm with peers, get the latest intelligence and research and start to strategize for the future of your organization. Also: U.K.

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MGM Resorts cuts 18,000 jobs, NBA teams to offer arenas as voting locations, and 78% of B2B marketers say prospects rely on influencers’ opinions

PR Daily

MEASURED THOUGHTS . CRISIS LEADERSHIP BOARD. Join Ragan’s Crisis Leadership Board to network and brainstorm with peers, get the latest intelligence and research and start to strategize for the future of your organization.

Zoom lifts Thanksgiving call limit, WW launches personalized wellness program, and SEC chair to step down

PR Daily

MEASURED THOUGHTS. CRISIS LEADERSHIP NETWORK. Join Ragan’s Crisis Leadership Network to network and brainstorm with peers, get the latest intelligence and research and start to strategize for the future of your organization.

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How I used SeeDepth to Improve PR Measurement

Mindful Marketing

As I wrote about in my last post , my approach to PR measurement has evolved over the years. In my last two jobs – one agency and one in house – I’ve used SeeDepth to monitor and measure results. Defining share of voice: When asked to measure share of voice, you should first ask “Share of voice for what, specifically?” This allowed me to directly measure competitors against only the criteria the company desired to measure. By Seedepth.

Report: Only 10% have extensive plans for a return to work

PR Daily

There is also a positive score for most leaders on this crisis, with 90% saying their leadership team has handled the COVID-19 crisis effectively. One of the interesting byproducts of the pandemic is a profound and, in our opinion, an elevated level of caring for the safety and well-being of employees,” they write. “[W]e We believe employee engagement and internal communications are today’s currency of the realm,” they write.

5 ways to tap the power of frontline managers in your communications chain

PR Daily

Ragan’s Communications Leadership Council asked three internal communications executives for their tips for activating their managers as organizational communicators. It should include measurement.

Chats with Chip: Ryan Williams on Internal Communications and Measurement

Media Bullseye

The most recent episode of Chats with Chip featured a conversation about internal communications and measurement with Ryan Williams , a partner with Tekara Effectiveness. Ryan, who has 20 years of experience in this field, illuminated trends, difficulties, and advantages of formulating a regular plan to measure and implement internal communication tactics. Measurement involves that, because people might disclose stuff that they didn’t intend to.

Measuring PR in metrics your leaders will understand

PR Daily

So they should befriend the left-brain, analytical types who can help target the approach and prove results, Rockland says in the talk, "From Barcelona to Integration: Powerful Measurement Principles for Superior PR Programs." He describes the integrated marketing world that has evolved with the writing of Barcelona Principles—a global, overarching framework for how one should approach communications measurement. Measure in the language the bosses speak. David B.

Free remote tools to ease COVID-19 fears, chief D&I officers skew white, and PR pros say proving ROI takes time

PR Daily

MEASURED THOUGHTS. Do you use the metric “Share of Voice” to measure your efforts? Do you use Share of Voice (SOV) to measure your campaigns and messages? Branding Content Marketing Crisis Communications External Communications Leadership Communications Marketing Measurement Media Relations Morning Scoop PR Industry Social Media Storytelling The Workplace Visual & Video Communications Writing & Editing

Facebook launches Zoom competitor, Live Nation amends refund policy and Google shares ways to market during COVID-19

PR Daily

MEASURED THOUGHTS. Google also outlined three stages of adjusting PR and marketing strategies: responding to changing consumer behaviors, rebuilding their marketing campaigns using more data and measurement, and recovering their business models through offering new or altered products and services. CRISIS LEADERSHIP BOARD. Some suggestions include SEO, measurement, Google tools like AdWords and much more.

Hearst president resigns after sexual harassment claims, Twitter to test subscriptions as revenues fall, and Seattle’s NHL team releases the ‘Kraken’

PR Daily

MEASURED THOUGHTS . CRISIS LEADERSHIP BOARD. Join Ragan’s Crisis Leadership Board to network and brainstorm with peers, get the latest intelligence and research, and start to strategize for the future of your organization.

ESPN, Discovery Education, Ketchum among the winners in Corporate Social Responsibility awards

PR Daily

Here is a complete list of all winners where you will find more-detailed write-ups on their successes. Content Marketing Employee Engagement Leadership Communications Marketing Measurement Media Relations PR Daily Awards PR Industry Storytelling

Cirque du Soleil cuts 3,000 jobs in bankruptcy filing, Target and Chobani join social media ad boycott, and Amazon offers $500M in employee bonuses

PR Daily

MEASURED THOUGHTS. CRISIS LEADERSHIP BOARD. Join Ragan’s Crisis Leadership Board to network and brainstorm with peers, get the latest intelligence and research, and start to strategize for the future of your organization. We asked if you’re responsible for your organization’s business continuity plan, and 25% of you said you’re on the team that writes the strategy. Are you part of the team writing your organization's business continuity plan?

Why communicators play an essential role in achieving DE&I progress

PR Daily

Corporations that take concerted, measurable steps will fare better. RELATED: Join us for our Leadership Communications in a World Reshaped by Major Crises Virtual Workshop ].

Hilton partners with Lysol on ‘CleanStay’ initiative, NBA’s Lakers return $4.6M loan, and 51% distrust news media outlets

PR Daily

RELATED: Join us for PR Daily's can't-miss Media Relations & Measurement Virtual Conference ]. MEASURED THOUGHTS. CRISIS LEADERSHIP BOARD. Join Ragan’s Crisis Leadership Board to network and brainstorm with peers, get the latest intelligence and research, and start to strategize for the future of your organization. Also: Disney+ deals with backlash over legal jargon tweet, join our Twitter #RaganChat, why PR pros must lead now more than ever, and more.

The Academy boasts diversity efforts, Essence chief steps down, and 47% of marketers are creating more emotional content

PR Daily

Hello, communicators: Author, trainer and speaker Maura Nevel Thomas recently published a Forbes leadership piece focused on improving productivity which features four quadrants of attention management: My latest for Forbes Leadership channel, detailing my 4 Quadrants of AttentionManagement model & a case study showing the results of productivity training with me at a medical device manufacturer: Make This Easy Mental Shift to Improve Your Productivity: [link] pic.twitter.com/uOydC186sA.

Hasbro and Scrabble association ban slurs, United Airlines might lay off up to 36,000 employees, and 51% of PR pros are burned out

PR Daily

MEASURED THOUGHTS. CRISIS LEADERSHIP BOARD. Join Ragan’s Crisis Leadership Board to network and brainstorm with peers, get the latest intelligence and research, and start to strategize for the future of your organization. We asked what you consider the biggest measurement myth that challenges your efforts to prove ROI, and nearly 45% of you said believing you can’t prove PR wins remains a top obstacle.

Airbnb lays off 1,900 employees, Nike donates 30k shoes to health care workers, and James Corden debuts a ‘Pet Gala’

PR Daily

He also provides times for employees to talk to both him and other members of leadership, focusing his messaging on employees rather than the organization. MEASURED THOUGHTS. CRISIS LEADERSHIP BOARD. Join Ragan’s Crisis Leadership Board to network and brainstorm with peers, get the latest intelligence and research and start to strategize for the future of your organization.

Twitter covered in ‘May the 4th’ messages, Uber and airlines to require masks, and COVID-19 boosts news consumption

PR Daily

USA Today reported : On Sunday, Southwest CEO Gary Kelly told CBS News that it’s safe to fly again, highlighting measures that the airline is taking to prevent the spread of coronavirus, including the face mask requirement. RELATED: Join us for PR Daily's can't-miss Media Relations & Measurement Virtual Conference ]. You can also glean the latest insights at PR Daily’s Media Relations and Measurement Virtual Conference , May 14-15. MEASURED THOUGHTS.