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Tips for Putting That Award-Worthy Campaign Into an Anvil-Earning Entry

PRSay

PRSA is now accepting entries for the 2024 Anvil Awards. While, thankfully, much has changed since 1944, the enduring importance of acknowledging ethical and impactful PR campaigns still remains. Be sure to adhere to all the guidelines — even when it comes to font size and page length. Here are the 2024 deadlines: Early: Jan.

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How to Develop a Corporate Policy for Employee Use of AI: A Guide for Automotive Suppliers

Bianchi Biz Blog

While employees may already be utilizing AI tools like ChatGPT informally – or with management approval – for solving problems, summarizing reports and more, a formal policy can address issues, mitigate risks and provide guidelines for responsible usage. This policy is effective as of [Date].

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15 White Hat Link Building Tactics That Google Loves in 2024

Buzzstream

White hat link building is building links ethically and adhering to Google’s Link Spam policies. But, naturally appearing on other people’s sites as a guest post is not against any guidelines and, therefore, remains a viable white hat link building tactic. What is White Hat Link Building? The impact on ranking is still up for debate.

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Will humans have to re-write AI’s draft of history? 42 marketing and communications predictions for 2024

Sword and the Script

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024.

Writing 198
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Social Metamorphosis: Five AI Trends that are reshaping Social Media

Prohibition

We know it can dramatically improve processes offering an efficient way to distribute and create content, personalisation and accessibility but many concerns around authenticity and ethical considerations remain. Anything that violates guidelines or any inappropriate material will be blocked out thanks to the tools implemented.

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Social Media Accessibility: How Accessibility Helps Engagement

Burrelles Fresh Ideas

Global Accessibility Awareness Day (GAAD) is Thursday, May 16, 2024. Many developed countries, like the United States and the United Kingdom, require businesses operating within their borders to follow the Web Content Accessibility Guidelines (WCAG) and other laws that encourage accessible and inclusive content for everyone.

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Top 5 Visual Trends Shaping Marketing Strategies

Contently - Strategy

2024 Visual Trends Marketers Need to Know About 1. The main challenges include ensuring AI-generated imagery aligns with your brand identity and navigating ethical concerns around authenticity. You can address these issues through clear brand guidelines and transparency with audiences.

Trends 52