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Finding Confidence Through Accreditation

PRSay

As the urgency started to lessen, I still had the burst of adrenaline from being in a constant crisis. As Accredited practitioners, it is our responsibility to show that public relations is both an art and a science that should be your first step in solving complex communication problems. APR, earned her Accreditation in 2023.

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Research, Communication Crucial Before Collaborating With Influencers

PRSay

In May 2023, the U.S. Kelley, who uses the stage name Harpy Daniels, was one of five members of the Navy’s pilot program that ran October 2022 to March 2023. The military as a whole faces a severe recruiting crisis. Theresa Carpenter, APR+M is an active-duty public affairs officer for NATO Allied Maritime Command.

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Book review: Reputation in Business

Wadds Inc.

An insightful book, packed full of pithy, punchy truths that would be a useful start to 2023 for any organisational leader. A perfect time then for the latest book from public affairs and economics expert Stuart Thomson - Reputation in Business: Lessons for Leaders. We’re in an era of huge change.

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Being Prepared for Wherever the Day Takes You

PRSay

So there I was, walking down the hallway of the Courtyard by Marriott in Minneapolis, on my way to attend day one of the 2023 PRSA Public Affairs and Government Summit on June 14-16 in Minneapolis, when my cell phone dings with following text: “Fire, Alert III, Twin, 17-L, ETA: Now.”

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Is AI a threat or benefit to marketers and communicators? 2 PR pros weigh in

Landis PR

You’re probably not going to ask AI what to do when you’re facing a really nuanced crisis,” Linda said. They must have the right personality to fit in with the right people and build the right relationships. The job is too dependent on human elements that can’t be copied. It’s out there, it’s being used—and it’s likely here to stay.

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Will Generative AI Replace Marketers and Content Creators?

Landis PR

The 2023 PAN Brand Experience Report compared how AI is being used by marketers to how customers actually prefer to encounter AI in the marketing they consume. It should not actually replace your content writers, but instead allow them to create higher-quality content more efficiently.

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Maxim Behar in Kamen Vodenicharov's show "The Evening of." on 7/8 TV

Maxim Behar

Stefan, as a professional, I would like to ask you where does PR end and propaganda begin in crisis situations. Maxim: PR should not end in any situation, even more so in a crisis. And in a crisis especially in corporations, that truth needs to be repeated even louder and even more clearly. Get busy doing public outreach.

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