Remove 2023 Remove Corporate Remove Crisis Remove Public Affairs
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Helsinki, Finland – Growth Path Ahead

Landis PR

this year, slightly more than forecast in December 2023. According to the Digital News Report 2023 survey by the Reuters Institute at Oxford University the proportion has risen in three consecutive years. The Finnish economy has not yet recovered from the recession, but is gradually recovering.

Radio 64
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Book review: Reputation in Business

Wadds Inc.

An insightful book, packed full of pithy, punchy truths that would be a useful start to 2023 for any organisational leader. A perfect time then for the latest book from public affairs and economics expert Stuart Thomson - Reputation in Business: Lessons for Leaders. We’re in an era of huge change.

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Is AI a threat or benefit to marketers and communicators? 2 PR pros weigh in

Landis PR

You’re probably not going to ask AI what to do when you’re facing a really nuanced crisis,” Linda said. They must have the right personality to fit in with the right people and build the right relationships. The job is too dependent on human elements that can’t be copied. It’s out there, it’s being used—and it’s likely here to stay.

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Maxim Behar in Kamen Vodenicharov's show "The Evening of." on 7/8 TV

Maxim Behar

Stefan, as a professional, I would like to ask you where does PR end and propaganda begin in crisis situations. Maxim: PR should not end in any situation, even more so in a crisis. And in a crisis especially in corporations, that truth needs to be repeated even louder and even more clearly. I tell them it's a simple job.

Hotels 64
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Will Generative AI Replace Marketers and Content Creators?

Landis PR

The 2023 PAN Brand Experience Report compared how AI is being used by marketers to how customers actually prefer to encounter AI in the marketing they consume. It should not actually replace your content writers, but instead allow them to create higher-quality content more efficiently.