PRSay

SEPTEMBER 19, 2023

Each September, PRSA recognizes Ethics Month to bring increased attention to the core foundation of the communications profession. Please visit prsa.org/ethics for additional programming and ethics resources and PRSA’s social media platforms for updates throughout the month. In May 2023, the U.S.

Communications 176

Communications Ethics Public Affairs Social Media 176

Wadds Inc.

MARCH 19, 2024

Business value of international communications The Gallagher State of the Sector 2023/24 report sets out the business case for internal communications based on its contribution to culture, strategic alignment and value creation. We support productivity, recruitment, retention and safety. It’s measured by means of employee engagement.

Internal 78

Internal International Communications Employee 78

Sword and the Script

DECEMBER 20, 2022

PR and communications pros will be leaning way more heavily on AI-powered content development tools in 2023. Part prediction, part hope, and part billion-dollar idea: 2023 may (will?) It may or may not happen in 2023 but someone is going to figure out to make this work before long.”. ~ AI-written content adds more noise. “PR

Marketing 190

Marketing Content Marketing Data Social Media 190

Ethical Voices

APRIL 2, 2024

He discusses a number of important ethics issues, including: The ethical importance of avoiding even the appearance of impropriety. How to get ahead of AI ethics challenges Why don’t you tell us more about yourself and your career? What is the most difficult ethical challenge you ever confronted?

Policies 62

Policies Ethics Government Leadership 62

Sword and the Script

DECEMBER 26, 2023

Authenticity tops metrics bloat and hope “The Merriam-Webster word of the year for 2023 is ‘authentic.’ Fake AI content spins out of control “2024 is the year a deep fake AI-generated video creates a social or political crisis that spins out of control. Whitt , Author, ‘ PR Lessons Learned Along the Way’ 7.

Writing 194

Writing Communications Marketing B2B 194

Stern + Associates

JANUARY 24, 2023

Center for Leadership and Ethics at Columbia Business School, she also hosts the popular TED Business Podcast. is a pioneering social scientist and social worker whose frameworks for designing ethical AI ensure well-being for diverse communities and organizational cultures. Modupe Akinola, Ph.D. Bernstein & Co.

Leadership 91

Leadership Ethics Education Technology 91

Newsfile

JANUARY 30, 2024

McKinsey & Company, 2023 By all accounts, PR pros are increasingly using generative AI in their roles and this is expected to steadily increase over the next year. AI research In 2023, 58% of PR pros surveyed tapped into AI to conduct research. 74% of PR pros report an increase in work quality when using AI. Eapen, Daniel J.

Trends 105

Trends YouTube Video Social Media 105