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Content analysis tool BuzzSumo adds journalist database for SMBs [PR tech sum no. 48]

Sword and the Script

I’ve been writing this monthly column about PR technology companies for nearly five years – and I’m still continuously reminded that while these companies make software for communicators, they are not typically communication experts. In doing so, it joins at least five other PR tech companies that have done the same.

Analysis 142
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The 22 Responsibilities of PR and What They Entail

Onclusive

Originally Published August 23, 2017; Updated August 9, 2021 ; Updated November 2023 PR is always evolving. Corporate Communications As companies grow, corporate communications become more important. Companies often hire specialized agencies on a project basis to assist with specific repositioning or market research.

Training 195
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S&T Live Recap: For Communicators, AI Is a ‘Force We Can’t Ignore’

PRSay

In 2023, “AI has become a huge topic,” said Chris Perry, chair of Weber Shandwick Futures , the communication firm’s research and development lab that seeks to help PR agencies and their clients adapt to the major changes that artificial intelligence is causing. PR professionals “can’t sit around and talk about generative AI,” Perry said. “We

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Top 5 Visual Marketing Design Trends Shaping Marketing Strategies

Contently - Strategy

Ditching the cartoonish logo and stylings used since the company’s 1999 rebrand, the new brand identity leans hard into the warm palettes and comforting aesthetics of a timeless past. It communicates luxury, creativity, and boldness, engaging consumers emotionally with its exuberant design. Image by Burger King 2.

Trends 52
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Top 5 Visual Trends Shaping Marketing Strategies

Contently - Strategy

Ditching the cartoonish logo and stylings used since the company’s 1999 rebrand, the new brand identity leans hard into the warm palettes and comforting aesthetics of a timeless past. It communicates luxury, creativity, and boldness, engaging consumers emotionally with its exuberant design. Image by Burger King 2.

Trends 52
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Demystifying Deinfluencing: An Influencer Marketing Agency’s Perspective on the Trend

Konnect Agency

billion in 2023. Foster transparency: Ensure that influencer partnerships are transparent and disclosed according to relevant regulations and guidelines. In recent years, influencer marketing has experienced explosive growth and continues to thrive. The industry is projected to be worth $21.1

Trends 52
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PR Agency Life: What to Expect

Burrelles Fresh Ideas

I was out of school and had several years of experience as an executive assistant, including a stint as the admin for a publicly traded company’s investor and media relations director. When the company sold off most of its business and began the process of closing, I was there to the bitter end.

Agency 89