Remove 2022 Remove Media Relations Remove Print Remove Technology
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Is Traditional Media Still Relevant in PR?

Burrelles Fresh Ideas

We dug into some of the latest research to uncover seven compelling reasons traditional media continues to profoundly influence your target audience. 7 Reasons Traditional Media is Still Relevant in PR 1. Print media is the most trusted source of news in the world at 58% (vs. first appeared on Burrelles.

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Today, we say goodbye to HARO [PR Tech Sum 52]

Sword and the Script

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one. Measurement templates.

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Propel is a viable alternative for all-in-one PR software [PR Tech Briefing]

Sword and the Script

As a professional services leader, he says he struggled to find technology built around his team’s needs – especially those that would help his firm manage media relationships. Media contacts and list-building One of the key tasks in media relations is identifying reporters and influencers you might want to pitch.

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Can a PR Software Vendor Provide “Guaranteed” Editorial Placements? [PR Tech Sum]

Sword and the Script

One thing that separates PR, and specifically media relations, from marketing and advertising is third-party validation: there’s nothing you can say about yourself that’s as powerful as someone else saying it about you. It’s sponsored content, which is a form of advertising, which is unquestionably paid media.

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PE Firm Buys 3 PR Tech Vendors and Combines Them into One [PR Tech Sum]

Sword and the Script

I don’t get too excited about private equity money in PR technology. And now on to the monthly PR Tech Sum rounding news and links from the world of PR technology. * * *. Symphony Technology Group (STG) said it had closed on acquisitions of Kantar Reputation Intelligence, PRgloo and Onclusive. The deal will close in Q1 2022.

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Meet the Media: Robert Schoenberger, Editor-in-Chief at IndustryWeek

Bianchi Biz Blog

These days, we publish our print edition quarterly and focus most of our attention on our website. We focus on a few big general topics — talent, leadership, technology, operations — and a lot of issues are crossing those lines these days. Meet the Media: Justine Murphy, Senior Editor at Laser Focus World.

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Met the Media: Ryan Gehm, Editor-in-chief at Truck & Off-Highway Engineering

Bianchi Biz Blog

I most enjoy the stories that stem from firsthand experiences with new vehicles and their latest technologies – and the in-depth conversations with the engineers who developed them. And if you’re pitching based off our editorial calendar, know that we’re working two to three months in advance on feature stories for the print magazine.