Sword and the Script

APRIL 2, 2024

However, I learned a lot about reporters and pitching in that capacity. One thing that’s clear: HARO and Shankman made an indelible impression on the PR professionals it served back in the day. It challenged PR pros everywhere to consider, what was at the time, a nascent opportunity for digital PR. Reddit data.

Reddit 176

Reddit Software B2B Technology 176

Konnect Agency

MARCH 7, 2022

In today’s digital world, you want to be sure you’re reaching your customer at multiple touchpoints, creating a 360-campaign that includes digital, PR, and more. The post A PR Agency’s 6 Steps to a Successful Product Launch in 2022 appeared first on Konnect Agency. Score an Exclusive Under Embargo.

Product Launch 59

Product Launch Agency Consumer Film 59

Konnect Agency

MARCH 7, 2022

In today’s digital world, you want to be sure you’re reaching your customer at multiple touchpoints, creating a 360-campaign that includes digital, PR, and more. The post A PR Agency’s 6 Steps to a Successful Product Launch in 2022 appeared first on Konnect Agency. Score an Exclusive Under Embargo.

Product Launch 52

Product Launch Agency Consumer Film 52

Sword and the Script

MARCH 1, 2022

Cision adds sponsored content feature to PR Newswire – pitches it as “guaranteed editorial”; Meltwater Beats Earnings; TrueScope Raises $6.2 The announcement pitches this as enabling “PR agencies to sell robust guaranteed placement packages to their clients.” Million and Eyes the U.S. Are you kidding?

Software 119

Software Case Study Advertising Advertising 119

Buzzstream

MAY 19, 2022

Here’s the thing: creating surveys is very expensive, and your success in pitching surveys for links is often heavily influenced by other news events of the day. Like a large firm doing their due diligence on a potential investment, your work starts before gathering survey data or pitching anything for coverage.

Survey 91

Survey How To Reddit Pitching 91

Prohibition

MAY 15, 2022

— Amazon.co.uk (@AmazonUK) April 1, 2022. — Elon Musk (@elonmusk) April 9, 2022. The last couple of months have been a bit of a PR nightmare for P&O, and unfortunately April was no exception. How to pitch to journalists . The best and worst PR campaigns of 2022 so far. Elon Musk buys Twitter.

B2C 62

B2C Twitter Policies Social Media 62

Sword and the Script

NOVEMBER 9, 2021

These allow PR to “showcase earned media coverage in customizable, branded digital PR measurement reports.”. It also added “activity scores” to see “how often they are writing from all your most viewed lists and pitches.”. Another new PR tech player. Automated coverage book. Journalist activity scores.

Software 93

Software Banking Technology Data 93