Sword and the Script

JANUARY 19, 2021

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. About two years ago, I saw an opportunity to use that experience to fill an information void in PR technology. Did you know?

Technology 167

Technology Publicity Software Pitching 167

Solo PR Pro

DECEMBER 22, 2020

10 PR conferences you can’t miss in 2021. 10 PR conferences you can’t miss in 2021. Despite the challenges presented this year, 2021 offers tons of virtual and in-person opportunities for you to develop your skills and meet like-minded PR pros who can help you advance in your career. PRSA ICON 2021. Yes, we know.

Conference 58

Conference Content Marketing Community Education 58

Sword and the Script

JULY 6, 2021

This month’s roundup of PR technology news is a two-fer: there’s two months’ worth of news here. Then it analyzes those pitches, matches it against contacts in its database, and suggests media contacts for you to pitch that have written about related topics. As the saying goes, one-half of strategy is deciding what not to do.

Pitching 88

Pitching Report Software Survey 88

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. b) More pay-to-play opportunities to participate in national media relations opportunities. Baz Luhrmann, The Sunscreen Song, 1998. I see a few things.

Marketing 187

Marketing Content Marketing Data Social Media 187

Sword and the Script

AUGUST 3, 2021

There are a whole lot of gates going up around publications that used to provide online access for free. And that thought leads us to the first news item in this week’s PR tech sum – a monthly summary of news stemming from the PR technology community. First, this is an opportunity for brands to fill the void. Check out our services.].

Software 85

Software Case Study Pitching Technology 85

Sword and the Script

DECEMBER 15, 2020

If there’s a common theme to this year’s annual list of predictions , is that we’re all hopeful about 2021. Too often marketers become enamored with the latest trends and tools. It’s not just what we think will happen, but also a reflection in some way, shape or form, of what we hope will happen. PR and communications predictions.

Marketing 167

Marketing Employee Content Marketing Training 167