Remove 2021 Remove Crisis Remove Crisis Communications Remove Product Launch
article thumbnail

Setting the right earned media objectives for your brand

Onclusive

.* And communicators are also more satisfied with their measurement efforts—41% say they are satisfied with their efforts this year, compared to 28% in 2020. Historically, communicators have been focused on storytelling, media relations, crisis communications and other obvious aspects of the PR craft.

Brand 370
article thumbnail

How to Prepare a PR Crisis Plan

Prohibition

Are you prepared for a PR crisis? Whether it’s a product recall, staff injury becoming public news or something else entirely, a PR crisis can happen to any business. Businesses of all shapes and sizes can fall victim to a PR crisis at any time. What is a PR Crisis? What is a PR Crisis Plan?

Crisis 62
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Why a business case may be the missing key to securing your PR budget

Onclusive

This initiative can be anything from a new product launch, to a proposal to increase spend on a branding campaign, or a significant investment with a new agency—to name a few. Given the chance to increase departmental spending, 52% of communicators say they’d hire more full-time staff.

Resources 195
article thumbnail

Spotlight on a Solo PR Pro: Meet Shirley Johnson

Solo PR Pro

And in 2021, she took full advantage of the freedom her self-employed lifestyle offers — Shirley and her 13-year-old son moved to Florence, Italy. “I She worked in-house doing crisis communications and product launches for two more pharmaceutical companies before moving back to Georgia.

Meeting 107
article thumbnail

Navigating the Media: Public Relations Strategies for Crypto Companies

Victorious PR

Also, having a designated team on your side and creating a crisis communication plan can be a good idea to anticipate any potential negative situation. Communication Another strategy for managing media relations is to proactively share news and updates about your company.

Company 52