Communications Conversations

JUNE 18, 2020

However, even with these big changes in the first half of 2020, many social media marketers seem to still be working from the 2015 social media playbook. Might not be the sexiest trend of 2020, but it has teeth. According to recent reports, marketers seem to be over-indexing on ‘storytelling’ as a strategy.

Social Media 88

Social Media Customer Service Marketing Pinterest 88

PR 20/20

SEPTEMBER 17, 2019

So as we plan for 2020, we take stock of the events we’d like to attend. To share the knowledge wealth, below is my list of the 20 coolest marketing events in 2020 (coming to a venue somewhere in the U.S.). Disclaimer: Some of our favorite events have yet to release their dates for 2020. March 1 - 3, 2020 | San Diego, CA.

Conference 97

Conference Marketing Case Study Content Marketing 97

Onclusive

NOVEMBER 8, 2023

Crisis Communications There were some serious PR blunders in 2020. Multimedia Development & Visual Storytelling Today, PR teams need to possess a strong understanding of how to inject corporate messaging into multimedia. PR pros often review and edit when appropriate.

Training 195

Training Media Training Reputation Crisis Communications 195

Onclusive

AUGUST 9, 2021

There were some serious PR blunders in 2020. Multimedia Development & Visual Storytelling. That’s because social media is one thing most people check to understand your brand, and has also become a front-line of customer service. PR pros are often tasked with reviewing and editing when appropriate.

Training 370

Training Media Training Reputation Crisis Communications 370

Contently - Strategy

AUGUST 11, 2022

As two marketing professors put it in a 2020 Harvard Business Review article : “Firms that maintain their marketing spend while reallocating it to suit the context … fare better than firms that cut their marketing investment.” Prior to March 2020, Zoom calls and people working remotely were rare and few and far between.

Content Marketing 105

Content Marketing Marketing Strategy Consumer 105

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

According to The Holmes Report, only 27% of agency leaders responding to the survey think the term “public relations” will clearly and adequately describe the work they do by the year 2020. Content will move to new (and old) channels. Earned media isn’t going away any time soon, but in recent years, social platforms have dominated.

Trends 124

Trends SEO Leadership Print 124

PR 20/20

NOVEMBER 30, 2022

Graphic designer / visual storyteller. Marketing technologies are vast ( see Scott Brinker’s Marketing Technology Landscape Supergraphic (2020): Martech 5000 ), ranging from email solutions to social media management tools to best-in-breed marketing automation tools. Customer service? Data analyst. Email specialist.

Marketing 52

Marketing Technology Internal International 52