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Future of PR: 2020 edition

Stephen Waddington

He published a paper called PR 2020 on behalf of the CIPR in 2011 that examined the future of PR. The PR 2020 project was based on interviews with PR practitioners throughout the UK and the outlook for the forthcoming decade. They are all issues that will occupy us all in 2020. Issues in practice 1. Happy New Year. What we do 5.

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10 actionable PR tips for communication success in 2020

Stuart Bruce

These are 10 actionable PR tips to help you achieve your public relations and communication objectives in 2020. Review your PR and communication strategy … The post 10 actionable PR tips for communication success in 2020 appeared first on Stuart Bruce.

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What to do when PR Pros accidentally spread misinformation – Kelsey Bohl

Ethical Voices

Joining me on this week’s episode of EthicalVoices is Kelsey Bohl , the Senior Manager of Corporate Communications Press Office at Walmart. I also worked very closely with the president, who was very data-driven at that time, and the Office of Marketing Communications to create talking points for him. What’s that saying?

Ethics 80
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To Improve Crisis-Response Plans, Bring in a Red Team

PRSay

Just skim the headlines and you’ll notice everything from fraud and deadly cyberattacks to ethics violations, faulty products and tone-deaf commercials bringing down the mightiest of organizations. A red team can expose reputational vulnerabilities in a company and flaws in its crisis-response plan.

Crisis 163
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The Volume and Variety of Communications Work is Shifting, Finds 5th Annual Survey of Comms Pros

Sword and the Script

More and more crisis communication events that interrupt the general flow of work in our area. More digital communications; not in person anymore.”. The most common ways communicators are measuring results are web traffic (56%), impressions 51%, and the number of placements (50%). 2020 JOTW Communications Survey.

Survey 130
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Crisis-Proof Your Solo Business: 5 Tips to Help You When Things Go South

Solo PR Pro

I’ve worked in crisis communications since I was 22, and was taught from the start to be prepared for anything. Considerations to keep in mind when choosing your person: select someone whose ethics, client service mantra and skills match your own. This is a guest post by Solo PR Pro Premium member Susan Stoga.

Crisis 66
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Back to School! 3 Solo PR Pros on Becoming an Adjunct Instructor

Solo PR Pro

Courses may be as broad as Principles of PR or PR Campaigns, or as focused as Working with Influencers, Crisis Communications or Nonprofit PR.” Debra Bethard-Caplick (DBC): Adjunct Instructor, Loyola University School of Communications since January 2020. I teach it twice a year.

Education 107