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7 brands experimenting with new social media marketing approaches during COVID-19

Communications Conversations

Those who went quiet and were going through the crisis communications playbook when it came to content on social channels. Steak-umm (@steak_umm) April 7, 2020. Especially given consumers are looking for brands to take leadership right now. General Mills is using Zoom to interview execs on key COVID-related topics.

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Top 11 PR Crises in 2020 So Far

Prohibition

We’re just about halfway through 2020 and already a selection of PR crises have occurred. Let’s take a look at the top 11 crises of 2020 so far. — LaraHarper (@LaraHarper) April 22, 2020. Which is potentially a further error, as it would be appreciated by all to receive real clarity on the COVID-19 crisis plan.

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Future of PR: 2020 edition

Stephen Waddington

He published a paper called PR 2020 on behalf of the CIPR in 2011 that examined the future of PR. The PR 2020 project was based on interviews with PR practitioners throughout the UK and the outlook for the forthcoming decade. They are all issues that will occupy us all in 2020. Here are the headlines. Happy New Year.

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Top 11 PR Crises in 2020 So Far

Prohibition

We’re just about halfway through 2020 and already a selection of PR crises have occurred. Let’s take a look at the top 11 crises of 2020 so far. — LaraHarper (@LaraHarper) April 22, 2020. Which is potentially a further error, as it would be appreciated by all to receive real clarity on the COVID-19 crisis plan.

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The Top 10 PR Disasters in 2021

Prohibition

2021 has almost come to a close and in all honesty, we are still trying to process 2020… It’s been a year full of some amazing PR stories and campaigns and also some that didn’t quite hit the mark. They admitted that it intended to shock, but never to offend any consumers. 11 Steps For Crisis Management.

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Spotlight on a Solo PR Pro: Meet Doug Levy

Solo PR Pro

You could say Doug Levy was born to work in the media and communications industry. He grew up in a family of avid news consumers — rifling through the New York Times and watching the evening news on TV were daily pastimes. “I I figured I was going to have some time without income,” he says recalling March 2020.

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Why Companies Still Struggle with Crisis

5W PR

Crisis communications, on its surface, is easy to comprehend and understand – when something bad happens, respond accordingly. However, crisis (as it is simply referred to in PR) much like the industries it serves, is constantly evolving to effectively and efficiently respond in times of need.

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