5W PR

JANUARY 16, 2020

So what are the three powerful trends that you should keep an eye out on as a PR and Communication professional in 2020? Notably, the rise of self-publishing platforms, informative blogs, and influencers has reshaped the landscape. Niche Targeting. PR and communication professionals cannot afford to be left behind on this trend.

Trends 120

Trends Communications Big Data B2C 120

Onclusive

AUGUST 3, 2021

And communicators are also more satisfied with their measurement efforts—41% say they are satisfied with their efforts this year, compared to 28% in 2020. Is there a new product launch that needs exposure, a new story that needs to be told, or new messages that you’d like to introduce to your key audiences?

Brand 370

Brand Branding Media Measurement 370

Sword and the Script

MAY 16, 2020

I’d do a considerable amount of blogging. Occasionally, I’ll use the service Help a Reporter Out (HARO) to field responses for a blog post. The company said it polled more than 1,000 journalists for the 2020 edition ( cliff notes to the 2019 edition here ). Of all the media relations insights the best one is this: be relevant.

Survey 168

Survey Media Relations Pitching Media 168

Engage PR

OCTOBER 28, 2020

Client nominated in the 2020 LDC Top 50 ‘Ones To Watch’ – a programme for UK business leaders. LinkedIn content for company successes, contracts wins and new products launches. Expertise articles; used as press releases, blogs and as part of presentations. Marketing material produced for client’s new website.

Brand 60

Brand Branding Local Product Launch 60

Sword and the Script

JUNE 3, 2020

1) The PR tech vendors comms pros recommend The 2020 JOTW Communications Survey identified the PR tech vendors most likely to be recommended. Data from Agility PR Solutions shows a 30% increase in press releases – and 60% increase in pitches – from March to April 2020. Here’s this month’s PR tech sum.

Product Launch 94

Product Launch Survey Banking Pharmaceuticals 94

Barokas

APRIL 23, 2020

For one, 2020 will undoubtably become the most productive spring cleaning season in history. Maybe a major product launch has been delayed due to the impacts of remote work or stalled recruitment. We can all agree that 2020 is not off to a promising start. Do some light remodeling.

Crisis 88

Crisis Product Launch Media Training Interviews 88

OnePitch

APRIL 14, 2022

On a day to day basis, that could consist of anything from assisting my team in developing key account plans (tradeshow activations, product launch plans, etc.), Did a client see a social media post about a new product launch, thus read the full press release and ask for a product demo? Want more blogs like this?

Healthcare 52

Healthcare How To Pitching Product Launch 52