ImPRessions - Crenshaw Communications

DECEMBER 17, 2019

The boom comes thanks to data privacy concerns and the call from major advertisers for greater transparency and control over their digital advertising. As an industry, ad tech saw considerable change in 2019. A patchwork of privacy regulation s has challenged all the major players. The opportunities are expanding.

Privacy 156

Privacy Advertising Advertising Data 156

Solo PR Pro

JULY 3, 2019

Mary Meeker’s report on 2019 Internet Trends. Privacy and overuse are causing Internet and social media users to actively consider their usage. E-commerce and Online Advertising. Privacy Concerns and Their Impact on Advertising. What stood out to you as the most essential item in the 2019 Meeker Report?

Report 45

Report Privacy Pinterest Retail 45

Stephen Waddington

JUNE 23, 2019

Mary Meeker’s Internet Trends 2019 report is a monster. The internet ad market #3 Mobile and telly ad and viewing parity The time spent on media versus advertising revenue is in sync for desktop (18% vs 18%), TV (33%) and mobile (34%). The conversation about user privacy is growing louder.

Report 81

Report YouTube Privacy Web 81

Stephen Waddington

JANUARY 10, 2019

A Facebook backlash, robot journalism, audio and slow news, are all among news trends spotlighted in a report published by the Reuters Institute. The Digital News Project at the Reuters Institute for the Study of Journalism has published its Journalism, Media, and Technology Trends and Predictions for 2019.

Report 98

Report Journalism Privacy Enterprise 98

Communications Conversations

MAY 21, 2019

Privacy concerns. billion monthly active users (MAU) worldwide as of March 31, 2019. billion people on average log onto Facebook daily and are considered daily active users (Facebook DAU) for March 2019. How many dollars are you investing in Facebook advertising compared to other social AND digital channels? Not in 2019.

Facebook 60

Facebook Brand Branding Privacy 60

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. But it’s not advertising, and it’s not ‘influencer marketing’ in the Kardashian style. Podcast advertising revenue will exceed $1 billion in 2020. 11) Privacy regs bring back the basics.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Sword and the Script

DECEMBER 26, 2023

Traditional journalists and publishers still chafe at such practices, but as the economics of publishing become ever more challenging, particularly for niche industry trade publications, editors will increasingly turn to this practice in order to attract advertisers and pay the bills.” ~ Tom Pick , Digital Marketing Consultant, Webbiquity LLC 12.

Writing 192

Writing Communications Marketing B2B 192