PRSay

NOVEMBER 16, 2016

Big data offers insights that enable customization and pose new cyber security and privacy issues. Grounded in these accomplishments, we build the PRSA 2017–2019 Strategic Plan, “Framework for the Future,” on a strong foundation, and focus on a more strategic future. Mobile technology is transforming how businesses communicate.

Privacy 60

Privacy Ethics Mobile Big Data 60

Stephen Waddington

JANUARY 10, 2019

A Facebook backlash, robot journalism, audio and slow news, are all among news trends spotlighted in a report published by the Reuters Institute. The Digital News Project at the Reuters Institute for the Study of Journalism has published its Journalism, Media, and Technology Trends and Predictions for 2019.

Report 98

Report Journalism Privacy Enterprise 98

The Resolution Blog

JUNE 7, 2019

But to protect data privacy, Google no longer provides this information. Use Google Trends If you do not have access to Google Search Console, you can take a look at Google Trends to see if there was an increase in brand searches during the lifetime of your campaign. Let’s take the latest New Balance campaign.

Measurement 120

Measurement Analytics Google Trends 120

Sword and the Script

APRIL 23, 2019

The annual survey polled 210 CEOs, 1,583 PR professionals and 378 students with an eclectic mix of questions to develop the 2019 Global Communications Report. The Annenberg survey listed data privacy, health care and diversity as social issues. Analysis: Customer experience or CX is one of the hottest trends in business at the moment.

Technology 125

Technology Study Communications Survey 125

Communications Conversations

MAY 21, 2019

Privacy concerns. billion monthly active users (MAU) worldwide as of March 31, 2019. billion people on average log onto Facebook daily and are considered daily active users (Facebook DAU) for March 2019. Not in 2019. I’m not breaking news by saying Facebook hasn’t had the best year. A slew of negative PR hits.

Facebook 60

Facebook Brand Branding Privacy 60

PR 20/20

JULY 30, 2019

To kick off MAICON 2019, Paul Roetzer hit the audience with a stat that proves why it’s important to become and AI pioneer. Mitch Joel captivated attendees when he revealed 31 million Americans are predicted to shop via smart speaker in 2019. Registration is now open with an exclusive 50% off launch pricing through July 31, 2019.

Case Study 50

Case Study Privacy Data Technology 50

PR in High Definition

DECEMBER 17, 2018

And we’re sure that 2019 will be no different; in fact, here’s how we think it’ll shape up. FAANGs will keep being bitten : Governments will continue to see privacy and data handling infringements and continue to prosecute brands like Facebook, Apple, Amazon, Netflix and Google – but the megabrands will also throw their weight around.

Trends 48

Trends Privacy Ethics Government 48

Sword and the Script

DECEMBER 10, 2019

11) Privacy regs bring back the basics. The consumer privacy battle will rage on, and marketers will be affected by new data privacy regulations. 21, 2019, the New York Times published a story, “With Local News in Retreat, The Community Fabric Frays.” 16: Ted Seward. Trust is the watchword for 2020.

Marketing 98

Marketing Content Marketing Advertising Advertising 98

Sword and the Script

DECEMBER 26, 2023

” ~ Frank Strong , Founder & President, Sword and the Script Media , LLC [Note: this prediction was first published by the Content Marketing Institute : Key Trends in Content Marketing 2024: 67 Predictions ] Predictions that are mostly enthusiastic about AI 21. ” ~ Prof. Wishing you a safe and happy holiday season.

Writing 188

Writing Communications Marketing B2B 188

Sword and the Script

DECEMBER 20, 2022

This, coupled with consumer’s savviness to marketing tactics, the death of the cookie, and privacy concerns, earned media and PR are becoming essential to a CMOs toolkit and business success. A version of the above prediction was first published by the Content Marketing Institute: 80+ Content Marketing Trends for Success in 2023.

Marketing 185

Marketing Content Marketing Data Social Media 185

Sword and the Script

FEBRUARY 16, 2019

He summed it up: “The relationship between creative and digital is being rocked by an intense industry focus on data, artificial intelligence and privacy.”. It’s not the only study to point to this trend. Bulldog Reporter: 6 In 10 companies plan to expand creative teams in first half of 2019. Meanwhile, 84 percent say A.I.

Creativity 76

Creativity Study Survey Advertising 76

PRSay

AUGUST 14, 2019

In anticipation of his keynote address at PRSA’s 2019 International Conference in San Diego on Oct. How has Microsoft adjusted its crisis approach to accommodate new privacy and user data issues, especially in the wake of the Cambridge Analytica/Facebook scandal? How are you working to continue this trend?

Internal 66

Internal International Conference Public Affairs 66

Sword and the Script

DECEMBER 11, 2018

A good number of predictions struck me as highly probable in 2019. The cultural divide due to ‘fake news’ and distrust of media will deepen in 2019 forcing marketers and PR to push harder on content distribution with their own consumer channels as the most direct line of communication with the company or client.

Social Media 89

Social Media Marketing Media Creativity 89