Sword and the Script
OCTOBER 24, 2017
That’s my take on some of the data from the 2018 Chief Marketer B2B lead gen report. Analysis: B2B marketing must develop its market. Don’t miss these related posts: How B2B Marketing Can Get More out of Trade Shows. What Does It Take to Implement Content Marketing Effectively in B2B?
Sword and the Script
JANUARY 20, 2018
As screenshot nearby shows, (photo credit: Kaon blog ), it creates “a magical pop-up AR appearance at trade shows that people can activate and walk around.” It is easy to see how this could be used as a visual tool in sales or marketing meetings anywhere rather than just a trade show booth. Further, Ms.
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Cision
DECEMBER 28, 2017
Generating a stream of interesting and engaging ways to reach your audience through content marketing can be a pain. The launch of a new product should have a certain degree of fanfare surrounding it, and your content marketing should play a big role in that. Next year, don’t let it come to that.
Sword and the Script
NOVEMBER 6, 2018
— Cybereason (@cybereason) April 19, 2018. Repurpose Your Best B2B Content. They created seven more events – red carpet premieres – in cities around the world over a two-month period after the show. In addition, the theme of the documentary can be seen woven into other marketing assets including, a report and webinar.
Sword and the Script
DECEMBER 30, 2017
5) Finding Leads: 6 Takes from the 2018 Chief Marketer B2B Lead Gen Report. 6) 4 Big Media Trends that have Upended PR and Marketing. Similarly, digital trends have forced marketing and PR to change how they do things. 7) How B2B Marketing Can Get More out of Trade Shows. Proceed with Caution.
Sword and the Script
MAY 16, 2020
The full report is a quick and easy read: The State of Journalism 2020 by Muck Rack b) Survey of 3,253 journalists by Cision Cision also has an annual survey of journalists, which they use to produce a report called the State of the Media (here are my notes from editions in 2019 , 2018 and 2017 ). 542 from the U.K. and 348 from Canada.
Contently - Strategy
SEPTEMBER 10, 2020
In 2018, he and his good friend Erik Requidan started The Minority Report Podcast to create a platform where people of color, women, and LGBTQ individuals in marketing could tell their stories and have candid conversations. What role has content marketing played for you at LiveIntent? Do you see that accelerating?
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