2018 Blogging Content Marketing Trade Shows 
Sword and the Script
DECEMBER 30, 2017
The news cycle was faster, social media was hitting the early majority in the Geoffrey Moore sense, and blogs…blogs were everywhere. We started a blog for our employer, a startup in the IT operations space. Some of the newer and smaller startups that had been blogging for a while ran circles around us.
Sword and the Script
OCTOBER 24, 2017
That’s my take on some of the data from the 2018 Chief Marketer B2B lead gen report. Analysis: B2B marketing must develop its market. A PPC campaign might get you an email address but it takes a whole bunch of touches in between – blogs, emails, webinars, white papers, PR, sales calls – to close the deal.
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Sword and the Script
JANUARY 20, 2018
As screenshot nearby shows, (photo credit: Kaon blog ), it creates “a magical pop-up AR appearance at trade shows that people can activate and walk around.” It is easy to see how this could be used as a visual tool in sales or marketing meetings anywhere rather than just a trade show booth.
Cision
DECEMBER 28, 2017
Editor’s Note: This post was originally published on PR Newswire’s Beyond PR blog. Generating a stream of interesting and engaging ways to reach your audience through content marketing can be a pain. February: Strategize Your Blog Content for the Future. March: Revisit Your Best Content.
Sword and the Script
MAY 16, 2020
I’d do a considerable amount of blogging. Occasionally, I’ll use the service Help a Reporter Out (HARO) to field responses for a blog post. Think about how much work that is – if you as a PR professional had to write 10 press releases or 10 blog posts per week. 542 from the U.K. and 348 from Canada. Give our services a try.
Sword and the Script
NOVEMBER 6, 2018
— Cybereason (@cybereason) April 19, 2018. Repurpose Your Best B2B Content. They created seven more events – red carpet premieres – in cities around the world over a two-month period after the show. In addition, the theme of the documentary can be seen woven into other marketing assets including, a report and webinar.
Contently - Strategy
SEPTEMBER 10, 2020
In 2018, he and his good friend Erik Requidan started The Minority Report Podcast to create a platform where people of color, women, and LGBTQ individuals in marketing could tell their stories and have candid conversations. What role has content marketing played for you at LiveIntent? Do you see that accelerating?
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