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How brands should plan for the collision of the World Cup and Christmas

NewsWhip

The collision of these two cultural behemoths is going to create six weeks of extreme congestion across TV schedules, news agendas, advertising buys and of course, consumer attention. This enabled us to craft a data-informed point of view on how brands can approach the upcoming tournament.

Brand 78
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Hashtags, VR and Winnie the Pooh: Watching the 2018 Winter Olympics as a Communicator

PRSay

From Chloe Kim’s spectacular, gold medal performance in half-pipe snowboarding to Nathan Chen’s unprecedented five quads in figure skating, the 2018 Winter Olympics in Pyeongchang has offered exciting escapist entertainment and world-class competition for all. It’s been a really enjoyable, breezy experience. I think it’s a balance.

Sports 94
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Hashtags, VR and Winnie the Pooh: Watching the 2018 Winter Olympics as a Communicator

PRSay

From Chloe Kim’s spectacular, gold medal performance in half-pipe snowboarding to Nathan Chen’s unprecedented five quads in figure skating, the 2018 Winter Olympics in Pyeongchang has offered exciting escapist entertainment and world-class competition for all. It’s been a really enjoyable, breezy experience. I think it’s a balance.

Sports 72
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55 tips, tools and articles that will super-charge your Public Relations knowledge in 2018

The Resolution Blog

The content you should be creating 2018 plans are underway and creatives are about to be brought to life. Brand social activity into site content in real-time. Why Picture List Posts Are The Perfect Viral Content Formula Our clever friends over at Buzzsumo reviewed over 100m Facebook posts recently. What do you guys think?

Tools 136
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6 Reasons to Use Influencer Marketing

Critical Mention

According to a 2018 Association of National Advertisers (ANA) survey, 75% of marketers are using influencers as a marketing tool and 43% plan to increase spending on it in the next 12 months. And in a 2017 TINT article, only 4% of consumers declared trust in marketing in advertising in general. This is where influencers come in.

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2019 Meeker Report Highlights

Solo PR Pro

2018 saw a decline in smartphone shipments. E-commerce and Online Advertising. Developing a better user experience produces by far the most viral effect and impact when investing in growth. Privacy Concerns and Their Impact on Advertising. hours in 2018 (slide 41 ). There are currently 3.8 Digital Media Usage.

Report 45
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PR Winners: The Best Stories of 2018

ImPRessions - Crenshaw Communications

For public relations and reputation experts, it’s easy to point out the brands and personalities who mishandled bad news or missed opportunities after public mistakes. Here are my nominations for the best, most skillful, or just plain luckiest PR moves of 2018. IHOP wasn’t the only winning brand in the food service category.

Fashion 255