Cision

MAY 12, 2017

A strong reason for PR pros to start concentrating more on SEO. In the advanced digital landscape and a mobile-first world, digital PR is already closely integrated with SEO. A case in point is that of Google’s algorithms, which apart from the SEO industry, also have a profound impact on the PR industry.

Google 259

Google Digital PR Mobile SEO 259

Beyond PR

MAY 12, 2017

A strong reason for PR pros to start concentrating more on SEO. In the advanced digital landscape and a mobile-first world, digital PR is already closely integrated with SEO. A case in point is that of Google’s algorithms, which apart from the SEO industry, also have a profound impact on the PR industry.

Google 64

Google Digital PR Mobile SEO 64

Sword and the Script

AUGUST 13, 2019

In the course of putting together the monthly PR technology summary ( PR Tech Sum ), I’ve realized that no news site has compiled a complete list of all the acquisitions around Cision. 3) September 15, 2014: Visible Technologies. 3a) October 14, 2014: Cision Name with Vocus Technology. 4) October 22, 2014: Gorkana.

Technology 12

Technology Software Company Marketing 12

The Proactive Report

FEBRUARY 2, 2017

The 2017 Edelman Trust Barometer has some interesting data for PR practitioners. People are worried about losing their jobs due to not being able to keep up with technology The number one concern is the lack of skills and training. (60%) Invest in training on digital skills for your team. The Trust Gap Widens .

System 100

System Training Engineering Employee 100

ZudePR

MARCH 22, 2018

September 2016 saw progress halted and by July 2017 it was in danger of dying a withering death. Having downed tools on 28 December, I picked them up again on 5 January, and limbered up for a few days: A: What technology would I use to write the book? . #6 A Stem Forms Let’s recap. A seed was planted in 2015. We all need support.

Writing 83

Writing Google Blogging Exercises 83

Sword and the Script

OCTOBER 6, 2020

As I’ve done for the last couple of years, on the first Tuesday of the month, I summarize all of the news I’ve seen from the PR technology community. Here’s your monthly PR Tech Sum. SEMrush acquires Prowly A software company that has traditionally made tools for SEOs is moving into PR. Where’s the value for PR?

Software 178

Software SEO Company Tools 178

Sword and the Script

FEBRUARY 29, 2020

Something similar has happened in content marketing and blogging in the marketing community. These backlinks are important to digital PR and marketing for two primary reasons. These markets included technology, financial series, higher education and legal services, among others.

Content Marketing 78

Content Marketing Study Analysis Marketing 78