Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. PR grows more in demand. Blogger outreach gets personal.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Mindful Marketing

JANUARY 14, 2016

It wasn’t too long ago that many people were declaring “PR is Dead,” mostly in response to the rise of social media and the ease with which anyone could now promote themselves. We believe PR is anything but dead and in fact, has been reborn and is a more necessary and exciting discipline than ever.

Agency 50

Agency Analysis Analytics Tools 50

PRSay

OCTOBER 14, 2016

Editor’s Note: Anne Green is presenting Why “Partnership Relations” Is the New PR at the PRSA 2016 International Conference on Sunday, Oct. PR-driven partnerships take a different approach. PR-driven partnerships take a different approach. 23, 4:45–5:45 p.m.

Real Estate 60

Real Estate Leadership Conference Construction 60

Sword and the Script

SEPTEMBER 3, 2019

Earlier this year I started tracking some of the PR tech vendors and summarizing news from the community here once a month. All of these posts are neatly organized under a tag called PR Tech Sum. This post lists the 30 or so vendors I’m tracking, and how and why I got started on this project.

Analytics 70

Analytics Report Technology Pitching 70

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 198

Writing Communications Marketing B2B 198

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be There are so many thoughtful contributions – from people working on both the in-house and agency sides. Jason Brown , Founder/Principal, PublicCity PR.

Marketing 196

Marketing Content Marketing Data Social Media 196

PR 20/20

APRIL 1, 2021

The Institute was created by PR 20/20 Founder & CEO, Paul Roetzer. As I scroll through LinkedIn, I find myself wondering why each person chose marketing as their career, what educational background and job experiences led them to where they are now, and what their aspirations are moving forward. The Rate of Change is Accelerating.

Education 52

Education Marketing Conference Agriculture 52