Burrelles Fresh Ideas
AUGUST 2, 2023
In today’s digital age, where streaming platforms and online media dominate the landscape, it’s essential not to overlook traditional broadcast media’s enduring relevance and significance, such as television and radio. Since 2016, there has been a slight increase in online news consumption and a slight decrease in print news consumption.
Marketwired
FEBRUARY 4, 2016
If you had asked public relations professionals in 2005 what their daily routine would look like, there’s a good chance none would have predicted the landscape of 2016. 2016 is not that old, but we are staring down the year 2020. If you are a PR pro in 2016, you are most likely still trying to describe what you do.
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Katie Paine's Measurement Blog
AUGUST 8, 2016
(Please note: This piece originally appeared as a free article in the early August 2016 edition of The Measurement Advisor newsletter.) ust as video never really “killed the radio star,” social and digital media has not supplanted in-person events in the marketing mix.
Sword and the Script
FEBRUARY 22, 2022
Maybe you heard a Harvard academic citing them on US radio. In 2016, Jason Miller of LinkedIn tracked down that mysterious Microsoft study. For good measure, I searched Statistic Brain today and there’s no mention of the word “goldfish” on the website. Or perhaps you read the management book Brief. Why is it less clear?
PRSay
APRIL 19, 2016
Editor’s note: This post is a preview of the PRSA 2016 Strategic Collaboration Conference , May 24-25 in Chicago. A successful integrated marketing communications (IMC) practice incorporates concepts like core strategy statements, cross-platform strategies, and iterative measurement practices. Register by April 22 and save $100. .
Cision
AUGUST 26, 2015
11 Digital Marketing & PR Events to Help You Succeed in 2016 [link] — Lee Odden (@leeodden) August 19, 2015. Influencer, marketing & social media pro, social selling expert, speaker, author, radio show host. Social Media Measurement 101 for Small Business [link] via @divahound | One to read!
Sword and the Script
DECEMBER 11, 2018
Metrics like average-top-of funnel-audience-viewing-time and new-brand-search-frequency will be incorporated to measure latent brand searches generated anew from social videos. PR teams will be measured by inputted organic brand conversion lift and Google Trends. January 2016: 11 Shrewd PR and Marketing Predictions You Can Bank On.
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