Sword and the Script

DECEMBER 15, 2020

Dozens of marketing and PR professionals express aspirations for 2020 along with educated guesses about the future . I’ve grouped all predictions this year into categories, which is an effort to make it easier to read: Marketing predictions. Marketing predictions. Efficient marketing execution and measurement.

Marketing 174

Marketing Employee Content Marketing Training 174

Sword and the Script

APRIL 12, 2022

million in 2016. In its funding announcement, the company says it can also “measure ROI from earned media including traffic, form submissions, purchases and other conversions.” Meltwater offers 50 suggested metrics to measure your content marketing. It raised a Series A round of funding for $1.1

Software 89

Software Pitching Measurement Enterprise 89

Cision

APRIL 5, 2016

As a content marketer, you spend tremendous time and money to create content – be it brand awareness, thought leadership or lead generation pieces. 1.038 billion in January 2016, to be exact. B2B marketers, in particular, are missing a huge opportunity with social advertising to promote content. And then…no one sees it.

Advertising 120

Advertising Advertising Facebook B2C 120

Beyond PR

JANUARY 16, 2018

For example, for a retailer that wants to understand how people responded to coverage on a new store opening, users can quickly pull a holistic view of the photos, videos and comments related to that event generated by influencers. The platform now measures and analyzes content from Facebook, Instagram, Twitter and YouTube.

Data 70

Data Retail How To Sports 70

5W PR

MAY 16, 2017

Rowenta steamed-up the show with new additions to both its garment care and home comfort categories. Sansaire unveiled its much-anticipated Delta, a WiFi-enabled, app-compatible sous vide machine that was funded via an extremely successful Kickstarter campaign in 2016. And now for the deep dive….Trendspotting

Internal 68

Internal International Print Skype 68

MaccaPR

FEBRUARY 23, 2016

As the new president of Minnesota PRSA, what advice do you have for your fellow PR professionals about advancing their careers in 2016? At Game Changer, we had a client, Xyratex, which had only gone to market through partners and never under its own native brand. Many measurement tools are at our disposal.

Storytelling 48

Storytelling Corporate Case Study Measurement 48

Masters in Communications

FEBRUARY 12, 2022

So far, we've seen the development of targeted advertising, big data collection, analytics, and other digital tracking methods for more efficient marketing and information dissemination (called Big Data), all of which have potentially sinister as well as positive uses.

Ethics 52

Ethics Communications Print Television 52