Remove 2016 Remove Groups Remove Journalism Remove Viral
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6 Best Practices for Identifying and Reacting to a PR Crisis

Cision

In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” Writing in a trade journal, Heather Ripley of Ripley PR says that what constitutes a crisis is oftentimes subjective. Monitoring. 4309: 84-85.

Crisis 120
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How Public Relations Can Fight Fake News

ImPRessions - Crenshaw Communications

Like many in PR, advertising, and journalism, I was relieved when Google and Facebook announced they would ban “fake news” sites from using use their ad services. Fake content has been around as long as the internet, but as a culture, we didn’t take it so seriously until after the 2016 election.

Publicity 120
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30 Pragmatic Marketing and PR Predictions for 2020

Sword and the Script

It’s important to point out, while I did try to group some predictions centered on common topics, there’s no order of merit to the presentation. But I am curious if consumer trust has reached a point where more and more brands will look to intentionally create content that ‘goes viral’ due to its divisive or outrageous nature.

Marketing 101
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The Top 50 Social Media Influencers on Twitter

Cision

CMO at The Steveology Group. 7 Ways to Make Your Tweets Go #Viral – [link] by @douglasi #twitter pic.twitter.com/dfyOaIOiuf. 11 Digital Marketing & PR Events to Help You Succeed in 2016 [link] — Lee Odden (@leeodden) August 19, 2015. — Jason Falls (@JasonFalls) August 19, 2015. Steve Farnsworth – @Steveology.

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Philanthropist Craig Newmark on Ethical Communication

PRSay

In 2016, he founded Craig Newmark Philanthropies, which supports organizations that advocate for trustworthy journalism, voter protection, women in technology, and military veterans and their families. In February 2019, he donated $10 million to Columbia Journalism School, to launch a new center for journalism ethics and security.

Ethics 172
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Confirmation Bias in Media: The Echo Chamber Challenge

Doctor Spin

Source: Digital Journalism 1 Ling, R. Digital Journalism , 8, 596 – … Continue reading When media content is influenced by biases—such as confirmation bias, sensationalism, or media logic—it tends to favour certain narratives or perspectives, often at the expense of a balanced and comprehensive view. Digital Journalism, 8, 596 – 604.

Media 52
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The Essential Guide to Mass Communication: History, Methods, Ethics, and the Future

Masters in Communications

It can also include Discovery Channel, The History Channel and National Geographic Bonding : This is everything from group chats with family online during the COVID-19 pandemic, shared experiences of sporting events, or the coming together of people following a tragedy, like Hurricane Katrina. These seek to provide educational content.

Ethics 52