Shift Communications

JANUARY 2, 2017

In 2016, we saw more content created than ever before. Just in news publications alone, we saw an astonishing 72 million news stories written in 2016 according to Google News, an all-time high. Our goal is public relations professionals can no longer be to simply try to reach everyone through the media en masse.

Trends 83

Trends Publicity Analytics Software 83

ZudePR

MARCH 22, 2018

2 Doing the Research It was February 2016. It’s June 2016. Looking back now, my initial concept was unambitious: a business card book that would have grown my media list but not set the heather on fire. It germinated in February 2016 and over the next six months it began to sprout. That’s where it all started for me. #2

Writing 83

Writing Google Blogging Exercises 83

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

The $2 billion worth of earned media his campaign grabbed enabled him to stand out in a crowded GOP field and go on to win his party’s nomination. He has gone after public companies, the occasional private citizen, and especially the press, both individually and en masse. No one is immune to the POETUS Twitter attack.

Twitter 120

Twitter Construction Measurement Meeting 120