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Three Public Relations Mega-Trends in 2017

Shift Communications

In 2016, we saw more content created than ever before. Just in news publications alone, we saw an astonishing 72 million news stories written in 2016 according to Google News, an all-time high. Our goal is public relations professionals can no longer be to simply try to reach everyone through the media en masse.

Trends 83
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How I 1st-Drafted an 87,000-Word Self-Help Book over 46 Days in 2018*

ZudePR

2 Doing the Research It was February 2016. It’s June 2016. It germinated in February 2016 and over the next six months it began to sprout. September 2016 saw progress halted and by July 2017 it was in danger of dying a withering death. Change em dashes to en dashes, insert spaces between en dashes and words in footnotes.

Writing 83
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When Trump Attacks: Turn Mean Tweets Into Positive PR

ImPRessions - Crenshaw Communications

He has gone after public companies, the occasional private citizen, and especially the press, both individually and en masse. — Katie Delahaye Paine (@queenofmetrics) December 16, 2016. And one of Trump’s “particular set of skills” is his facility with Twitter insults. 3y8W4BZ9Gd.

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