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The K-pop effect: How Blackpink dominates luxury brand partnerships

NewsWhip

Formed in 2016, they are now one of the world’s most renowned K-pop girl groups, featuring members Jisoo, Jennie, Rosé, and Lisa. Their involvement in numerous partnerships has further elevated them as prominent figures, especially in the world of beauty and luxury fashion. Here are some of Blackpink’s biggest deals.

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Behind the Headlines With Adriana Stan

Cision

What sparked my interest in public relations for magazine brands was the idea of learning something new each time you pitch a story, discovering trends and delving into a variety of topics — from culture to politics to fashion. Check out Cision’s free “State of the Media 2016 Report!”

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8 Ways to Make Your Press Release More Effective

Cision

According to a survey of the releases distributed by (a certain PR firm) on one day: 78% of public relations people spend extra money to dress up their releases with printed letterheads and color…the 78% broke down into 34% on a simple black letterhead, 16% on a one-color letterhead, and 28% on a letterhead with two or more colors.

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Behind the Headlines With Joanna Brahim

Cision

It’s competitive and everyone is vying for placement in the top tier electronic, digital and print outlets. I always thought I’d be…in the entertainment industry in some fashion, and here I am! Image via John Paul Filo/CBS ©2016 Smithsonian Channel. The best thing you can do is expand your network and leave a good impression.

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Credit Union Times: CU Crisis Planning Essential

Reputation Us

From the August 31, 2016 issue of Credit Union Times Magazine. And as part of the collaboration, she asked if the reporter would be willing to give her the opportunity to view the article before it is printed or posted on its news site. Credit Union Crisis Planning Essential. By Peter Strozniak. The reporter agreed.

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8 Marketing Lessons From BBDO's Dinty Moore 'Lumbersexual' Campaign

MaccaPR

“I put clothes on because people don’t like me to be in the woods naked,” growls prodigiously-bearded professional lumberjack Adrian Flygt, in a video feature produced by agency BBDO Minneapolis to kick off its 2016 “Lumberjacks Eat Moore. Dinty Moore” marketing campaign for Hormel’s beef stew. Ride The Pop Culture Zeitgeist.

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5 Insider Lessons When You're Creating (and Surviving) a Corporate Sustainability Report

MaccaPR

Refer back to General Mills’ 2016 Global Responsibility Report (mentioned in my first post ) to see an effective use of GRI G4 standards in its reporting. Today’s corporate sustainability reports have moved beyond a single print-based reporting tool to a multi-media showcase of an organization’s sustainability performance.