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5 Insider Lessons When You're Creating (and Surviving) a Corporate Sustainability Report

MaccaPR

Refer back to General Mills’ 2016 Global Responsibility Report (mentioned in my first post ) to see an effective use of GRI G4 standards in its reporting. Today’s corporate sustainability reports have moved beyond a single print-based reporting tool to a multi-media showcase of an organization’s sustainability performance.

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The Blurry Edges of PR; Off Script #11: Kevin Hartman of LTPR

Sword and the Script

— Kevin C Hartman (@KevinCHartman) July 14, 2016. Text, graphics, infographics, videos, photos, etc. Good old-fashioned snail-mail, email, face-to-face leave-behind material, social media, media (including bloggers), etc. We can use Twitter, bloggers, infographics, Snapchat stories, and much more to reach people.