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20 PR and Marketing Predictions for 2022

Sword and the Script

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. Data-driven PR.

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Getting Your PR Measurement Program in Shape for 2016

Shift Communications

It’s the fall – which means back to school, back to work and pretty soon planning for 2016. Both in-house and agency marketing teams will be defending the year’s work, planning for 2016 and securing (or hopefully expanding!) How do you make the most of that data? Unfortunately there is no silver bullet measurement tool.

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PR and the Google Customer Journey to Online Purchase

Shift Communications

In 2015, Google released its Customer Journey to Online Purchase insights tool and there was much rejoicing. Marketers and communicators found great value in Google’s generic models for how customers made decisions with marketing inputs. What if a company’s data doesn’t exactly map to the generic model?

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3 Google Analytics Issues to Correct for Better Data

Shift Communications

In between those times where you use Google Analytics to do reporting, there is plenty of maintenance to do to ensure that the data that you rely on to make decisions is accurate and will lead to the best decisions. Connecting Google Search Console. Last but not least, want to get search engine data inside Google Analytics?

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SHIFT Communications Creates HAROLD: First Artificially Intelligent, Cloud-Based PR Employee

Shift Communications

April 1, 2016 – Boston, MA – Cloud-based computing and artificial intelligence represent the future of content creation, distribution, public relations, and marketing. SHIFT Vice President of Marketing Technology Christopher Penn said, “HAROLD provides SHIFT with limitless scale. Vice President, Marketing Technology.

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Crisis Management 101: Shark Week Case Study, Pt. 1

Shift Communications

Thanks to Google Trends , we know interest in the term “shark attack” is set to increase drastically as searches for “shark week” do: According to The Florida Museum of Natural History’s International Shark Attack File, 2016 saw 84 unprovoked shark attacks, which is on par with the average 82 incidents a year. Email marketing.

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Monday Roundup: Looking Ahead

Waxing UnLyrical

As we head into the second week of December, I imagine you’ve started looking ahead to 2016. Getting Your PR Measurement Program in Shape for 2016. Facebook Ad Conversion Tracking for Smart Marketers. Top Digital Marketing Trends to Watch in 2016 {Podcast}. #someoneslowmedown! ” Yea baby!