The Hoyt Organization

SEPTEMBER 19, 2023

A tech start-up, Auction.com, and the nation’s largest online real estate marketplace and considered the “eBay of real estate since 2007,” decided to change its name to Ten-X in January of 2016. Results From July 2015-June 2016, despite a significant name change and 100% rebrand, the program maintained the company’s media dominance.

Real Estate 52

Real Estate Industry Customer Service Course 52

Sword and the Script

DECEMBER 20, 2022

b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels. PR finds owned media programs complement media relations efforts. “I see a few things.

Marketing 196

Marketing Content Marketing Data Social Media 196

PRSay

MAY 18, 2016

According to Cision’s State of the Media 2016 Report, 42 percent of reporters said communication professionals could improve their media relations by providing “information and expert sources.”. After all, no two audiences are the same. Original data also increases the chance that your brand will receive coverage.

Data 106

Data Meeting Measurement Guidelines 106

Sword and the Script

OCTOBER 11, 2016

These three studies seem to, in part, answer these three questions: How is our brand doing in social media relative to comparable brands? What is the impact of social media engagement on the business? The cliff notes to three recent social media studies follow below. 1) Benchmarks for Brands in Social Media.

Social Media 60

Social Media Study Media Survey 60

Communications Conversations

MARCH 29, 2019

I give you 15 up-and-coming social media and communications rock stars! Sarah Schoeneck, Media Relations Manager – Patterson Dental (nominated by Arik Hanson). She is well versed in customer service and thrives on building relationships — online and in person — while accomplishing a variety of demanding business goals.

Social Media 128

Social Media Agriculture Marketing Media 128

ISEBOX

JANUARY 14, 2016

1998 is now 2016, and the concept of “low-speed” connection is a thing of the past, except when you’re in a public airport. That’s how content works in 2016. Of course, that was occasionally, and the 56.6 BPS modem, (now available to mere paupers,) stayed on the desk as a backup that was used as a primary more often than not.

Blogging 0

Blogging How To Video Course 0

Sword and the Script

DECEMBER 11, 2018

Strong visuals will be one way to make an impact.”. – Rachael Wolensky | ALM Media. Also see Managing Media Relations for a Publisher; Off Script No. December 2016: One Prediction Each for PR, Content Marketing and Social Media. January 2016: 11 Shrewd PR and Marketing Predictions You Can Bank On.

Social Media 96

Social Media Marketing Media Creativity 96